Welcome to the NEW SuperValu Real Rewards

About Real Rewards


If you’re not already a Real Rewards member you can get started by simply picking up an application form in your local SuperValu store. You can fill it out in store (it will take three weeks to complete your registration and before you can start redeeming your rewards) or to speed up your registration you can register your card here to get your password and immediately avail of the Real Rewards benefits. 


When you shop in all SuperValu stores you can use your Real Rewards card to collect points.

At key times of the year we will turn your Real Rewards points into Money Back Vouchers and send them to you by post or email.

Through partnering with great Irish brands we are bringing you new and exciting ways to collect and spend your points.

We are proud to work with our partners Electric Ireland and Getaway Breaks to give you new and easy ways to collect more Real Rewards points. You can also use Real Rewards points to save even more with Partners.


Stay tuned, for more exciting new Irish partners coming your way.



Now use your real rewards card in ANY SuperValu.

Simply collect points by shopping in all Supervalu stores or online

€ 1 = 1 Real Rewards point = Money Back Vouchers

For every €1 you spend you will receive 1 Real Rewards point.

Once you reach a minimum of 250 Real Rewards points or more you will receive Money Back Vouchers (Minimum €2.50) by post or email at key times across the year.

It’s so easy to manage your Real Rewards points: go to www.SuperValu.ie and you can…

  • See where you have collected and spent your points
  • Check your points balance
  • Transfer points to family or friends
  • Access your Vouchers

There is even more choice with Real Rewards, you can use your Money Back Vouchers to save on your shopping in store or online, or use your Money Back Vouchers with Partners.



Use Real Rewards points for even more savings with Partners.

Electric Ireland

Sign up today on www.electricirelandrewards.ie and get 100 Real Rewards Welcome Points.

You can use 500 Real Rewards points to get €10 off your next Electric Ireland electricity or gas bill. Don’t forget every time you pay your Electric Ireland electricity and gas bills you will collect Real Rewards points

Once you have signed up to www.electricirelandrewards.ie and add your Real Rewards card number to your account, you will now earn SuperValu Real Rewards points by paying your Electric Ireland energy bills (1 point for every €2 payment). These points are added to your Real Rewards balance.

Getaway Breaks

Now you can collect real rewards points every time you book with Getaway Breaks.
Just watch your Real Rewards points grow. We are offering even more choice
with exceptional value on quality Irish hotel breaks in locations hand-picked for you.

Book today on www.SuperValuGetawayBreaks.com or call us on 0818 22 00 88


Also stay tuned for more exciting new Irish partners coming your way very soon!