Collect and use Real Rewards points

when you shop with SuperValu and our Partners

Ways to collect and use points

Use your Real Rewards card every time you shop in any SuperValu and you will collect 1 point for every €1 spent. The points you collect will add up to give you money off your shopping.

€1 spend = €1 point collected

Bank of Ireland

Our partners

With a growing list of exciting partners you can collect
and use points on the things that matter to you.

Collect and use Real Rewards points with eir

SuperValu has partnered with eir to help you collect even more points and save on your eir broadband / landline bill. To get started, add your Real Rewards card number to your my eir account on

Link now Use points

Collect points with Bank of Ireland personal credit card

Every time you use your Bank of Ireland personal credit card you’ll collect Real Rewards points. Link your cards and get a welcome bonus of 500 Real Rewards points. 

More details Link now

Aer Lingus AerClub - Win one million Avios points when you convert now

You could become an Avios Millionaire. Convert your Real Rewards points into Avios points, the rewards currency of AerClub, before 31 October and you could win 1 million Avios points. 

Find out more 

Collect Real Rewards points on all your eShops purchases

Grow your points quicker by shopping through our eShops partners. There are over 120 brands including Debenhams, Eason, Expedia, Groupon and Currys.

Find out more Start shopping

Collect Real Rewards with SuperValu Getaway Breaks

Every time you book a break on with Getaway Breaks you will collect Real Rewards points. Collect 1 point for every €1 you spend on your break.

More details Book now

Collect and Use points with Electric Ireland

Collect Real Rewards points every time you pay your electricity or gas bill. You can also make your points go further by using them towards paying your bills. 

Start collecting points Use points

Collect Real Rewards points with SuperValu Insurance

Collect 1000 points when you buy a car policy. Collect 2000 points when you buy a home policy. Collect 500 points when you buy an annual travel policy.

Get more details Get a Car Quote 

Get a Travel Quote Get a Home Quote 

Exclusive Member Benefits

We are delighted to offer our Real Reward card members extra benefits. As well as collecting Real Rewards points when you swipe your card, you get Tokens for Gordon Ramsay Gourmet Dinnerware.

Collect tokens for Gordon Ramsay Gourmet Dinnerware

Once you have 50 tokens, choose your Dinnerware from the display instore and get up to 63% discount!

Find Out More

Get the Real Rewards app

Simply download our new Real Rewards app

to access all your vouchers on the go.


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