Collect and use Real Rewards points

when you shop with SuperValu and our Partners

Ways to collect and use points

Use your Real Rewards card every time you shop in any SuperValu and you will collect 1 point for every €1 spent. The points you collect will add up to give you money off your shopping.

€1 spend = €1 point collected

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Our partners

With a growing list of exciting partners you can collect
and use points on the things that matter to you.

Collect Real Rewards points with your favourite brands

Grow your points even quicker with over 200 top online brands including Debenhams, River Island, Life Style Sports, Expedia, and more. Simply make your purchase via eShops.

Find out more Start shopping

Collect points with Bank of Ireland personal credit card

Every time you use your Bank of Ireland personal credit card you’ll collect Real Rewards points. Link your cards and get a welcome bonus of 250 Real Rewards points. 

More details Link now

Collect and use Real Rewards points with eir

SuperValu has partnered with eir to help you collect even more points and save on your eir broadband / landline bill. To get started, add your Real Rewards card number to your my eir account on

Link now Use points

Win flights to the Big Apple

Convert your Money Back vouchers or Real Rewards points into Avios, the rewards currency of AerClub, before 31st December 2018 to be in with a chance to win return family flights to New York.

Find out more 

Collect Real Rewards with SuperValu Getaway Breaks

Every time you book a break on with Getaway Breaks you will collect Real Rewards points. Collect 1 point for every €1 you spend on your break.

More details Book now

Collect and Use points with Electric Ireland

Collect Real Rewards points every time you pay your electricity or gas bill. You can also make your points go further by using them towards paying your bills. 

Start collecting points Use points

Collect Real Rewards points with SuperValu Insurance

Collect 1000 points when you buy a car policy. Collect 2000 points when you buy a home policy. Collect 500 points when you buy an annual travel policy.

Get more details Get a Car Quote 

Get a Travel Quote Get a Home Quote 

Exclusive Member Offers

If you have a Real Rewards card, you'll get access to exclusive offers throughout the year. As well as collecting Real Rewards points when you swipe your card, you'll collect Tokens towards products like Zwilling Oven to Table Range.

Start collecting tokens for Zwilling Oven to Table Range

If you have 100 Zwilling Tokens or more, choose an item from the Zwilling Oven to Table Range in-store and enjoy up to 75% OFF. Prices from €4.99 with 100 Zwilling Tokens.

Find Out More

Get the Real Rewards app

Simply download our free Real Rewards app

to access all your vouchers on the go.


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