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If you are trying to register but you are getting this message (EMAIL ADDRESS IS ALREADY BEING USED), this means SuperValu have your email address already. All you need to do is
Should you have a card already on the account when you recover the password;
If you are not sure what email address you used to register or if you are having any difficulties please contact us via webchat - click on the 'Chat with us' button on the bottom of this page, or refer to our Contact Us page.
You must register your Real Rewards Card in order to be able to receive your Real Rewards weekly Money-Off vouchers, weekly coupons and enter Scan to Win.
Click on the 'Chat with us' button on the bottom of this page, or refer to our Contact Us page.
You can also go to the Customer Service desk in your local SuperValu store.
You can update your details by logging into your Real Rewards account online via SuperValu.ie, via the Real Rewards App, at the Customer Service desk in store, or you can click on the 'Chat with us' button on the bottom of this page, or refer to our Contact Us page.
If you have the Real Reward App, you need not worry as your card is digital and a replacement is not required.
If you wish to have a physical card simply pick up a new card instore and you simply:
Yes, now you can use your Real Rewards card in any SuperValu and the Real Rewards Card will work at the till and on Self Scanners.
From May 19th customers will no longer collect points on purchases in store/online or with our Partners. Points collected between 3rd Feb 2022 and 18th May 2022 will be sent in Money Back vouchers in August. This will be last Money Back issue to Real Rewards members.
Customers will no longer collect points and Money Back Vouchers will not be sent after August 2022.
Customers who download the Real Rewards App will get weekly Money- Off vouchers on the app. Those who do not download the app will get vouchers from time to time delivered via voucher at till, SMS and via the post.
The final Money Back Vouchers will be issued in August 2022.
From May 19th you will no longer collect points on purchases in store or online or with Partners. Points collected between 3rd Feb 2022 and 18th May 2022 will be sent in Money Back vouchers in August 2022.
Customer will not need to download a new app, they should however ensure that their app is updated to the latest version via itunes/playstore. Some customers apps may not update automatically.
It is important that customers continue to scan their Real Rewards card/App every time they shop to get weekly Money-Off vouchers and weekly coupons from Real Rewards. Customers also have an opportunity to win prizes every month in store and nationally each time they scan their Real Reward card/app. One scan is equals one chance to win!
It’s a virtual card so you can access your card number and all your vouchers and coupons when you need them. You can use the app to manage your account and edit your account details. Scan your App to enter our Monthly Scan to Win Prize Draws
No, the app is free to download and free to own.
You can log in with your email or Real Rewards card number. You’ll also need to enter your password. You may belong to one of the following 3 categories,
1) a Real Rewards member who has never registered online with SuperValu,
2) a registered member who frequently goes online, and
3) a registered member who has forgotten their password. Please see the following log in instructions;
For a Real Rewards member who has never registered online, then you will have to register using your name, email, Real Rewards Card number and create a password.
For a Real Rewards member who is already registered and active on the web can simple “Login” to the app, either with their “Email and Password” or they can use their “Card Number and Password”.
For a Real Rewards member who is already registered but has forgotten their password, ‘Forgot Password” path in the login page.
The Real Rewards App is connected to your online Real Rewards account and the details you would have provided us when signing up. If you have already registered a Real Rewards account you must use the same email address and password to login to the App.
If the App is not accepting your details please call the Customer Helpdesk on 0818 22 00 88 or Landline 01 9068881 during our opening hours 9.00-6.00 Monday to Friday, 9.00-6.00 on Saturday, 11.00-5.00 on Sunday.
Please try to reset your password and log-in with the new password. If this does not work please click on the 'Chat with us' button on the bottom of this page, or refer to our Contact Us page.
If you are trying to register but you are getting this message (EMAIL ADDRESS IS ALREADY BEING USED), this means Supervalu have your email address already. All you need to do is;
Should you have a card already on the account when you recover the password.
No, once you are logged in the information is cached and WIFI is not required.
Yes, in the majority of our stores you can use your phone to scan your Real Rewards Card and vouchers. Unfortunately, due to some technical limitations, a small number of SuperValu stores cannot scan phones, however you can quote the Real Rewards card number that is displayed just underneath the barcode.
You can uninstall it just like any other app. Should you download the app again, you won’t need to register twice. You can log-in with your registered email and password.
Update to the latest version of the Real Rewards app to access this brand-new feature. This version will be fully released to all Real Rewards app users by July 24th.
To activate a voucher or coupon, click the ‘Activate’ button on voucher and/or coupon. The barcode for the voucher/coupon remains accessible even after loading it onto your card.
A notification will pop up, and a green dot will appear under the barcode.
The number in the green dot indicates how many are activated. A notification will pop up, and a green dot will appear under the barcode.
Simply scan your real rewards card on the homepage of the app or Apple/Google wallet, all activate vouchers/coupons will be redeemed. (Provided they meet the voucher value, and correct coupon product.)
All it takes is just one quick scan of your Real Rewards card, once you have activated your vouchers and coupons beforehand.
The voucher or coupon will still appear until it expires, even if it remains unused.
Yes, you can deactivate vouchers and coupons if needed. Go to ‘My Card’ section, click on the red ‘x’ on the right-hand side of voucher/coupon to deactivate.
The voucher or coupon will no longer be in ‘my card’ section, it will appear in the voucher or coupon section available to activate again. The value of the number in the green dot has decreased to reflect the activated vouchers and coupons on your app.
The voucher or coupon will no longer be in ‘my card’ section, it will appear in the voucher or coupon section available to activate again. The value of the number in the green dot has decreased to reflect the activated vouchers and coupons on your app.
Once your voucher or coupon is activated, you can click on the voucher or coupon image and the barcode, and 9-digit code will appear. The 9-digit code can also be found in the ‘My Card’ section, simply click on the arrow on the right-hand side of the voucher and coupon.
Yes! Once your vouchers or coupons are activated in the app, you can scan your card using Google Wallet or Apple Wallet, and they will work seamlessly.
There is no change to the way SuperScan works. When using SuperScan you release the handheld by scanning your Real Rewards App/Card. If vouchers or coupons are activated, they will automatically be applied to your shop (Provided they meet the voucher value, and correct coupon product.) There is no need to scan your Real Rewards App/Card after releasing the handheld.
Yes, once you have activated a voucher or coupon on the Real Rewards App, it will automatically be applied to your online shop.
How do I enter the Scan to Win Prize draw?
Every time you are paying for your shopping in SuperValu, simply swipe your Real Rewards app or card. Every time you scan your app/ card, you will receive 1 entry. 1 scan = 1 chance to win. All of your entries will be visible on the Real Rewards app and website. At the end of the month, the competition will close, at that point you must log into your Real Rewards account or app to answer a Test of Skill question. Once complete, this then guarantees your all of the entries you have built up are placed into the draw.
How often is the Prize Draw?
The prize draw will begin on August 1st and will end August 31st. Going forward, all prizes draws will then be on a monthly basis e.g. July, Aug etc.
How do the prizes work?
Each month, there will be 221 local prizes, one for every SuperValu store (inc. online shopping). One customer from every store will win €100 SuperValu e-gift card. There will also be 10 national prizes to be won across all SuperValu stores, these prizes can range from retail gift vouchers, SuperValu gift cards, travel and electronic goods.
Is there a limit to how many times I can enter?
You must scan your Real Rewards app or card in store every time you shop, the more you scan, the more entries you will receive. There is a fair usage maximum scans of 25 per account per month.
How does the local €100 SuperValu e-gift card prize work?
There will be a prize of €100 SuperValu e-gift card for every SuperValu store in the Republic of Ireland. One customer from every store will win a prize.
Will the prizes change each month?
The local prize of the €100 SuperValu e-gift card per store will remain as always on, the national prizes will change every month, offering customers a wide variety of choice and chance.
Do I need to spend a certain amount to get an entry into prize draw?
No, you can continue to shop as normal, scanning your Real Rewards card each time. The more you scan, the more chances you have to win.
Do I need to have the Real Rewards app for participate?
You will need to have either the Real Rewards app or have access to the Real Rewards website. The purpose of this is to submit your entries at the end of the month by answering the Test of Skill question, which then guarantees your entry. By having the Real Rewards app and access to the website, you can also view how many entries you have built up in any given month.
Where can I see my how many chances I have to win?
You will be able to see all of your entries/chances to win via the Real Rewards app or Real Rewards website – you must have access to at least one. Our call centre agents will not be able to tell you how many entries you have built up.
What is the Test of Skill question?
The Test of Skill question is a legal requirement and must be asked at point of ‘final’ entry into competition. Once you have completed this, all of your entries will be guaranteed into the draw.
Will my entries count if I don’t answer the Test of Skill question?
No, your entries will not count if the Test of Skill question is not answered so you must ensure to enter the draw at the end of each month.
How will I be notified if I’ve won a prize?
If you have won a prize, you will be contacted directly by our 3rd party agency, Sweete. They will send you prize via email (applies to vouchers, which will be sent as e-gift cards). If you win an electrical prize, Sweete will contact you in advance to confirm your correct address, they will then post/courier your prize.
Will my local store know if I’ve won a prize?
Yes, your local store will receive a notification as winners. As part of this, they may ask you to visit the store for a photograph or to put your name on social media.Are any items excluded from this draw?
If you purchase any of the excluded items on their own, you will not receive an entry.
If I win a prize and have a query, who should I contact?
For any queries on prizes, please contact customercare@sweete.ie
If I’ve won a prize, what email address will it be sent from?
If you win €100 SuperValu e-gift card, you will receive an email from “SuperValu e-gift cards DoNotReply@supervalugiftcard.com". If you will any of the €500 retail vouchers, our 3rd party agency Sweete, will contact you in advance and then email the voucher.
Will I be able to see a list of all winners?
Yes, there will be a dedicated page added to the Real Rewards web and app to show the list of prizes.
Who should I contact if I have a general query on the Prize Draw?
For any queries regarding this Prize Draw, other than queries related to prizes, please contact Real Rewards on our customer care line 0818 220088.
How does the One Free Shopping work? What is the prize?
One free shopping is equal to €5,200 in SuperValu e-gift cards e.g. €100 x 52 weeks. The gift cards for this prize will be awarded to the value of €5,200. Gift vouchers will be valid for 5 years.
Will I be asked to participate in PR?
Yes, in particular if you win one of the large prizes - however our loyalty agency Sweete will discuss this with you on a call should you win.
November Prize Draw - FAQs
How do I enter the Scan to Win Prize draw?
Once you have built up entries for Scan to Win –you will need to answer a simple test of skill question on the Real Rewards app or website, to guarantee ALL of your entries into the draw. You will be able to answer this question from 1st December - 10th December.
Will my entries count if I don’t answer the Test of Skill question?
No, your entries will not count if the Test of Skill question is not answered so you must ensure to enter the draw.
How many chances will I have to win?
This will depend on the amount of times you scanned your Real Rewards card between 1st November – 30th November. 1 scan = 1 chance to win. Once you answer the test of skill question, this will then guarantee ALL of your entries into the draw.
When will the draw take place?
All winners will be notified between 18th – 23rd December 2024.
What are the prizes up for grabs?
The November prizes are as follows: One Year Free Shopping gift card • €100 SV gift card for EVERY Store • Lapland Holiday for a Family of 4 in 2025 • iPhone 16 • Smeg Coffee Machine • Sony Record Machine • Garmin Watch • 5 x €500 e-gift card: Whoopee
If I win, How do I know it’s legitimate?
If you are a lucky winner, you will receive a call from our 3rd party agency, Sweete, the only piece of information Sweete will ask you to confirm is your email address and/or postal address.
For Retail vouchers e.g., Brown Thomas, Aerlingus, Easons etc – Sweete will contact you first and will then send the email from SuperValuRealRewards@Sweete.ie
Will the prizes change each month?
The local prize of the €100 SuperValu e-gift card per store will remain as always on, the national prizes will change every month, offering customers a wide variety of choice and chance.
If I win, will I be able to enter future Scan to Win prize draws?
Yes, if you win in any given month, you can continue to enter the Scan to Win prize draw and will have a chance to win.
1. I don’t have my accounts linked yet; can I still avail of this offer?
You will need to link your Electric Ireland and Real Reward accounts to avail of this offer, you can do this by clicking here.
2. How does the new Free €5 work?
Simply shop in SuperValu in a two-month period, scan your RR card/app and you’ll receive a voucher, containing a 9-digit code which will appear on your Real Rewards app/ website. This code should then be used on the Electric Ireland Rewards website https://www.electricirelandrewards.ie/ to redeem your €5 voucher. Once redeemed, you will get €5 off your next Electric Ireland bill.
3. What do I do with my Free €5 voucher once I see it on the App?
You will need to take the 9 digit code and log directly onto the Electric Ireland Rewards site where you simply insert the code and apply your discount.
4. How long will I have to use my EI €5 code
You will have two months to use your Free Electric Ireland code so we recommend you use one per bi monthly billing cycle.
5. How will this look on my bill?
You will see the €5 discount applied to your bill and can also track the discounts via the Electric Ireland Rewards website.
6. I have both my Electricity and Gas accounts with Electric Ireland – what happens here?
If you two accounts, one for Electricity and one for Gas, you will be eligible for two €5 vouchers every two months.
7. Do I need to have the app or website to get the free €5?
Yes, you will need to have either downloaded the Real Rewards app or have access to the Real Rewards website to view your vouchers and obtain your 9 digit code.
8. I’m currently opted out of receiving marketing communications, will I still get my Free €5 voucher?
Yes, you will still get your free €5 voucher every two months. If you would like to opt into marketing, please update the settings in your Real Rewards app.
9. When will the first €5 appear on my app?
Providing you have made a transaction in SuperValu and scanned your Real Rewards card / app within a 2 month period, you will receive your free €5 voucher the following month. The dates for voucher issue are 2024: February, April, June, August, October, December
10. How will I know when my free €5 is on the App?
If you’re opted in to receive marketing communications, you will receive an app push and/or an email letting you know the voucher is there. If you are opted out of marketing, you’ll need to keep an eye out for the voucher on your Real Rewards app/website.
Why are you removing points from the Getaway Breaks offer?
SuperValu Real Rewards is committed to helping you save money on your grocery bills, as well as providing great money saving offers with our partners. We are introducing some exciting new benefits for our Real Rewards members, giving you more value, more often. Keep an eye on your email as well as your Real Rewards app to be the first to know about the new, smart and simple ways to save more with SuperValu.
I booked my break in March for July – will I still get my points?
Yes, if you have already booked a break for after 18th May, you will receive your points on the 19th May.
What are the other benefits to Getaway Breaks – why should I continue to choose them?
There is lots of benefits with Getaway Breaks, including: 20% off per hotel break, hotel breaks from only €85 per night PLUS FREE breakfast in every hotel, over 350 amazing 3, 4 & 5 star hotels and holiday homes to choose from nationwide, book now and only pay a deposit on your booking.
Will the change in points affect any previous points I’ve earned?
No, this change does not impact any previous points you have earned through Getaway Breaks.
Is there any other impacts to hotels or the overall offer?
No, there is no other changes to the Getaway Breaks programme, you will continue to be able to avail of excellent discounted hotel breaks.
I have more questions, how should I call?
If your query is in relation to the Points Ending – you can call the SuperValu helpdesk on 0818 220 088 or email realrewardshelp@supervalu.ie with your Real Rewards card number.
If your query is in relation to booking a Getaway Break, please contact our Travel Experts on 0818 220 088
Collecting Real Rewards points with SuperValu Insurance?
SuperValu Insurance will cease issuing Real Rewards points on all Car, Home and Annual Travel policies from 28.02.22. Real Rewards points earned for policies purchased on or prior to 28.02.22 will be applied and then converted to Money Back vouchers. Money Back vouchers will be issued from 04.04.22. SuperValu Insurance customers that purchased applicable policies late February may have their insurance points converted to Money Back vouchers in August. This is to allow the statutory cooling off period on Insurance policies as these points cannot be confirmed until March at which time the programme will have ceased. Further information in relation to the conversion of Real Rewards points to Money Back is available above under the Real Rewards FAQ section.
IMPORTANT: From 28.02.22 we will not be in a position to issue Real Rewards points retrospectively for policies already issued, where a valid Real Rewards card number was not provided at the time of purchase. Insurance customers were notified of this at the time of policy issue. Unfortunately, as the points reward facility is no longer available to us, we cannot back date the issue of points.
How will I receive my Real Rewards points?
Real Rewards points will be converted to money back vouchers from 04.04.22. A valid Real Rewards card number and email address must be supplied to email or send you these vouchers.
If I have a query on the application of Real Rewards points or the issuing of Insurance vouchers.
If you have a query you can contact supervalu.insurance@musgrave.ie. Please provide the following:
What do I need to know about Home/Car/Travel Insurance?
Our Insurance policy documents outline for you the significant features, benefits, limitations and exclusions of our policies. Our policy documents can be viewed online or by clicking here. Insert link [https://supervalu.ie/insurance/policydocuments]