Responsibly Sourced Seafood
Click on the link below to learn more about our approach to sourcing Seafood responsibly.
SuperValu is committed to supporting communities in Ireland through initiatives focused on local sourcing, food waste reduction and community programmes. In 2019, we were named a Sustainable Development Goal (SDG) Champion and were reappointed for 2023–2024.

Building a trusted and sustainable Irish food business
Our ambition is to be Ireland's most trusted, resilient and
responsible food business - delivering healthier and more sustainable products to our customers, and creating positive impact in every community.
CREATING CHANGE ACROSS FOUR PILLARS:




Click on the links below to learn more about the work we are doing to support our teams in responsibly sourcing key ranges.
Click on the link below to learn more about our approach to sourcing Seafood responsibly.
We are committed to sourcing seafood in a way that is transparent, traceable and aligned with recognised standards such as MSC, ASC and Global Gap. Our approach focuses on where our seafood comes from, how it is produced, and the checks in place across our supply chain.
We work with approved suppliers who meet defined requirements for food safety, traceability and responsible sourcing. This includes:
Our aim is to provide clear and accurate information so customers can make informed choices.
The marine environment faces a range of complex challenges that make sourcing sustainable seafood increasingly difficult. Overfishing of key stocks, Illegal, Unreported and Unregulated (IUU) fishing, impacts on non-target species and marine ecosystems all place significant pressure on global fisheries.
Similar challenges exist within aquaculture, where environmental impacts, fish welfare, and the sustainability of feed remain key concerns.
Our seafood policy covers both wild-caught and farmed fish products, focusing on the health of fish stocks, impacts on non-target species, and the overall health of marine ecosystems.
Our seafood is sourced in line with established frameworks and recognised industry practices. Where applicable, this may include:
Traceability is a key part of how we manage seafood sourcing.
For our seafood, we aim to provide:
This information allows us to verify supply chains and supports accurate product labelling.
We work closely with our suppliers to maintain consistent standards across our seafood range. This includes:
We expect all suppliers to meet the same baseline requirements and to provide evidence where required.
Seafood sourcing is an evolving area, and we continue to review our approach in line with:
We are committed to ensuring that any information we provide about seafood sourcing is:
Seafood sourcing often requires multiple supply bases to help maintain secure supply. As a result, we may source from different countries and catch areas throughout the year, meaning the specific certification can vary throughout the year. Responsible sourcing across all the seafood we sell is an ongoing process. Please see below current certification status of our seafood range; please check back regularly for updates as we continue to progress our responsible sourcing initiatives.
|
Species |
Certifications |
|
Irish Farmed Salmon |
Organic |
|
Non-Irish Farmed Salmon |
GG/ASC/BAP |
|
Wild Alaskan Sockeye Salmon |
MSC |
|
Trout |
GG |
|
Wild Cod |
MSC |
|
Farmed Cod |
GG / ASC |
|
Whole Haddock |
MSC |
|
Seabass |
GG/ASC |
|
Sea Bream |
GG/ASC/BAP |
|
King Prawns (Raw) |
GG/ASC/BAP |
|
Wild Atlantic Coldwater Prawns |
MSC |
|
Raw Lobster Tail |
MSC |
|
Mussels |
MSC, Organic |
|
Lemon Sole |
MSC |
|
Perch |
MSC |
|
Pangasius |
ASC |
|
Tinned Tuna |
MSC |
Click on the link below to learn more about our approach to sourcing Signature Tastes ingredients with care.
At Signature Tastes, every product begins with a simple belief: exceptional food starts with exceptional ingredients. That's why we carefully select products that showcase quality, provenance and the expertise of passionate producers.
From trusted Irish suppliers to renowned food-producing regions around the world, we seek out ingredients and recipes that bring something special to the table, helping you enjoy great food, every day and for every occasion.
Quality is at the centre of everything we do. Every Signature Tastes product is developed to meet exacting standards, from ingredient selection to the finished product.
Our approach includes:
· Carefully selected ingredients and recipes
· Rigorous supplier approval and review processes
· Ongoing quality assessments throughout development and production
We work with producers who are experts in their craft, bringing generations of knowledge, skill and care to the products they create.
Behind every Signature Tastes product is a story worth telling. We believe that understanding where food comes from helps customers make informed choices and enjoy a deeper connection to what they eat.
Where relevant, we share information about:
· Country or region of origin
· Key ingredients and their source
· Traditional production methods and specialist techniques
By providing clear and accurate information, we help bring the story behind our food to life.
Whenever possible, we source from Irish growers, farmers and food producers who share our commitment to quality.
This helps us deliver:
· Seasonal Irish produce at its best
· Exceptional Irish-made products across the range
· Transparent and traceable supply chains
While sourcing requirements vary by product and season, we are always committed to celebrating the very best of Irish food and drink.
We work closely with a network of carefully selected suppliers in Ireland and beyond, partnering with producers who share our passion for quality and consistency.
Our suppliers are expected to meet high standards across:
· Food safety and regulatory compliance
· Supply chain traceability
· Product quality and specification requirements
Together, we strive to bring customers products they can trust and flavours they can savour.
We are committed to ensuring that the information we provide about our products is clear, accurate and easy to understand.
Any claims we make are supported by the relevant product information, data or certification where required, helping customers shop with confidence and trust in the quality of Signature Tastes.
Signature Tastes. Carefully sourced, expertly crafted and chosen to bring exceptional flavour to every occasion.
Through initiatives including support for local producers and food waste reduction programmes, we aim to contribute to our broader sustainability objectives within our stores and communities.
Take action to cut your food waste.
TOP TIPS
Don’t waste leftovers: link to Recipe finder https://supervalu.ie/recipes/search?keywords
Plan ahead: meal planners & shopping lists: www.stopfoodwaste.ie/resource/shopping.
Store food better: www.stopfoodwaste.ie/resource/storage.
Freeze extras to use another time: www.stopfoodwaste.ie/shopping-and-storage/eat-it-or-freeze-it-and-use-your-freezer-treasure
Check out our social media for lots of tips - Instagram, Facebook, and TikTok.
Take action by improving your recycling rate.
TOP TIPS
Know what goes into each bin. Items in your recycling bin need to be clean, dry and loose.
WHAT WE ARE DOING
We aim to support circular economy initiatives in Ireland through recycling infrastructure and packaging improvements.
Recycle guidance will be present on our Own Brand packaging, making it easier for our shoppers to identify sustainable packaging options, as well as making it easier for shoppers to dispose of packaging correctly.
Take local action.
Take action by using your reusable cup.
Using a reusable coffee cup can help reduce single-use cup waste.
WHAT WE ARE DOING
We offer a 40-cent discount in participating SuperValu stores when you bring your own reusable cup.
Take local action.
Take action by growing your own fruit & veg at home.
Possibly the best reason to get involved in the grow it yourself movement is to get in touch with nature, better understand seasonal foods and growing some fruit and vegetables at home may help reduce food miles and encourage seasonal eating habits.
TOP TIPS
Start with low-maintenance crops like Onions, lettuce, shallots, carrots and spinach*Water vegetables regularly during dry weather*Check for pests and diseases; try to catch any outbreaks early
Take local action.
Take action by supporting local & Irish.
Supporting local producers can contribute to local economic and community benefits and may reduce transport distances for some products. At SuperValu we are passionately committed to supporting local & Irish communities.
HERE’S THE REAL ACTION WE’RE TAKING
We support over 1,800 Irish suppliers across our network.
The Food Academy programme is the longest running food producer programme in Ireland, giving start-up food and drink producers an opportunity to get their products on SuperValu shelves 52 weeks of the year.
100% of SuperValu’s branded meat, including beef, lamb, pork, bacon & chicken is Bord Bia approved and born, bred, and reared in Ireland.
Milk for SuperValu’s own brand range is 100% Irish, sourced from creameries throughout the Republic of Ireland.
Take local action.
Take action by giving 1 hour per week to your local TidyTowns group and help improve our countries biodiversity.
Being part of your local TidyTowns group is a great way to get involved in community life. What makes SuperValu TidyTowns special is that it truly shows the power of community and how collective small actions can make a difference toward helping our communities improve local biodiversity, reduce litter and support greener public spaces.
Being a volunteer with TidyTowns allows individuals to practice their passion for the good of their community, whether that passion concerns the built environment, landscaping, sustainable living, or local wildlife.
TOP TIPS
Pick up 3 pieces of litter on your walk.
Stop or reduce your use of Pesticides.
Plant Native Wildflowers or Pollinator Friendly flowers and seeds.
Don't mow in May to help Ireland's bees.
HERE’S THE REAL ACTION WE’RE TAKING
SuperValu is working with TidyTowns to help diverse, local communities come together, to take real local action on biodiversity.
SuperValu TidyTowns is one of Ireland’s longest-running community initiatives focused on local environmental improvement.
Take local action.
Take action by being more inclusive in your local GAA clubs and community.
SuperValu is helping local GAA communities, across Ireland, to take real local action on inclusivity.
Take local action.