Sustainability

Musgrave: Responsibly Sourced Own Brand Seafood

We are committed to sourcing seafood in a way that is transparent, traceable and aligned with recognised standards such as MSC, ASC and Global Gap. Our approach focuses on where our seafood comes from, how it is produced, and the checks in place across our supply chain.

Our Approach

We work with approved suppliers who meet defined requirements for food safety, traceability and responsible sourcing. This includes:

• Sourcing from fisheries and farms that operate in line with applicable regulations
• Working with suppliers who are independently audited or certified where available
• Ensuring all products can be traced back through the supply chain

Our aim is to provide clear and accurate information so customers can make informed choices.

Seafood: The worldwide context

The marine environment faces a range of complex challenges that make sourcing sustainable seafood increasingly difficult. Overfishing of key stocks, Illegal, Unreported and Unregulated (IUU) fishing, impacts on non-target species and marine ecosystems all place significant pressure on global fisheries.

Similar challenges exist within aquaculture, where environmental impacts, fish welfare, and the sustainability of feed remain key concerns.

Our seafood policy covers both wild-caught and farmed fish products, focusing on the health of fish stocks, impacts on non-target species, and the overall health of marine ecosystems.

Sourcing Standards

Our seafood is sourced in line with established frameworks and recognised industry practices. Where applicable, this may include:

• Certified fisheries or aquaculture operations (e.g. MSC, ASC or equivalent standards)
•      For more information on MSC please check out MSC in the UK | Marine Stewardship Council
•     For more information on ASC please check out  asc-aqua.org
•     For more information on Global Gap check out https://globalgap.org/

• National quality assurance schemes such as Fishery Improvement Projects (FIPs) which support fisheries working towards recognised sustainability standards
• Supplier-specific standards covering environmental management, animal welfare and stock management

Traceability and Transparency

Traceability is a key part of how we manage seafood sourcing.

For our seafood, we aim to provide:

• Catch or farm origin
• Species information
• Production method (wild caught or farmed)

This information allows us to verify supply chains and supports accurate product labelling.

Supplier Partnerships

We work closely with our suppliers to maintain consistent standards across our seafood range. This includes:

• Regular supplier review and approval processes
• Ongoing monitoring of compliance with our requirements
• Engagement with suppliers on sourcing practices and supply chain controls

We expect all suppliers to meet the same baseline requirements and to provide evidence where required.

Ongoing Review

Seafood sourcing is an evolving area, and we continue to review our approach in line with:

• Changes in legislation and regulatory requirements
• Updates to certification schemes and industry standards
• Developments in best practice for fisheries and aquaculture

Providing Clear Information

We are committed to ensuring that any information we provide about seafood sourcing is:

• Accurate
• Supported by evidence where claims are made
• Clearly explained and not misleading

Seafood sourcing often requires multiple supply bases to help maintain secure supply. As a result, we may source from different countries and catch areas throughout the year, meaning the specific certification can vary throughout the year. Responsible sourcing across all the seafood we sell is an ongoing process. Please see below current certification status of our seafood range; please check back regularly for updates as we continue to progress our responsible sourcing initiatives.

Signature Tastes: Sourced with Care, Chosen for Quality

At Signature Tastes, every product begins with a simple belief: exceptional food starts with exceptional ingredients. That's why we carefully select products that showcase quality, provenance and the expertise of passionate producers.

From trusted Irish suppliers to renowned food-producing regions around the world, we seek out ingredients and recipes that bring something special to the table, helping you enjoy great food, every day and for every occasion.

Quality at the Heart of Every Product

Quality is at the centre of everything we do. Every Signature Tastes product is developed to meet exacting standards, from ingredient selection to the finished product.

Our approach includes:

·       Carefully selected ingredients and recipes

·       Rigorous supplier approval and review processes

·       Ongoing quality assessments throughout development and production

We work with producers who are experts in their craft, bringing generations of knowledge, skill and care to the products they create.

Celebrating Provenance

Behind every Signature Tastes product is a story worth telling. We believe that understanding where food comes from helps customers make informed choices and enjoy a deeper connection to what they eat.

Where relevant, we share information about:

·       Country or region of origin

·       Key ingredients and their source

·       Traditional production methods and specialist techniques

By providing clear and accurate information, we help bring the story behind our food to life.

Proudly Supporting Irish Producers

Whenever possible, we source from Irish growers, farmers and food producers who share our commitment to quality.

This helps us deliver:

·       Seasonal Irish produce at its best

·       Exceptional Irish-made products across the range

·       Transparent and traceable supply chains

While sourcing requirements vary by product and season, we are always committed to celebrating the very best of Irish food and drink.

Built on Trusted Partnerships

We work closely with a network of carefully selected suppliers in Ireland and beyond, partnering with producers who share our passion for quality and consistency.

Our suppliers are expected to meet high standards across:

·       Food safety and regulatory compliance

·       Supply chain traceability

·       Product quality and specification requirements

Together, we strive to bring customers products they can trust and flavours they can savour.

Honest, Transparent Information

We are committed to ensuring that the information we provide about our products is clear, accurate and easy to understand.

Any claims we make are supported by the relevant product information, data or certification where required, helping customers shop with confidence and trust in the quality of Signature Tastes.

Signature Tastes. Carefully sourced, expertly crafted and chosen to bring exceptional flavour to every occasion.

TOP TIPS 

Don’t waste leftovers: link to Recipe finder https://supervalu.ie/recipes/search?keywords

Plan ahead: meal planners & shopping lists: www.stopfoodwaste.ie/resource/shopping.

Store food better: www.stopfoodwaste.ie/resource/storage.

Freeze extras to use another time: www.stopfoodwaste.ie/shopping-and-storage/eat-it-or-freeze-it-and-use-your-freezer-treasure
Check out our social media for lots of tips - Instagram, Facebook, and TikTok. 

TOP TIPS
Know what goes into each bin. Items in your recycling bin need to be clean, dry and loose. 

WHAT WE ARE DOING

We aim to support circular economy initiatives in Ireland through recycling infrastructure and packaging improvements. 

Recycle guidance will be present on our Own Brand packaging, making it easier for our shoppers to identify sustainable packaging options, as well as making it easier for shoppers to dispose of packaging correctly.

Take local action.

Using a reusable coffee cup can help reduce single-use cup waste.

WHAT WE ARE DOING

We offer a 40-cent discount in participating SuperValu stores when you bring your own reusable cup.

Take local action.

Possibly the best reason to get involved in the grow it yourself movement is to get in touch with nature, better understand seasonal foods and growing some fruit and vegetables at home may help reduce food miles and encourage seasonal eating habits.

TOP TIPS

Start with low-maintenance crops like Onions, lettuce, shallots, carrots and spinach*Water vegetables regularly during dry weather*Check for pests and diseases; try to catch any outbreaks early

Take local action.

Supporting local producers can contribute to local economic and community benefits and may reduce transport distances for some products. At SuperValu we are passionately committed to supporting local & Irish communities.

HERE’S THE REAL ACTION WE’RE TAKING

We support over 1,800 Irish suppliers across our network.

The Food Academy programme is the longest running food producer programme in Ireland, giving start-up food and drink producers an opportunity to get their products on SuperValu shelves 52 weeks of the year.

100% of SuperValu’s branded meat, including beef, lamb, pork, bacon & chicken is Bord Bia approved and born, bred, and reared in Ireland.

Milk for SuperValu’s own brand range is 100% Irish, sourced from creameries throughout the Republic of Ireland. 

Take local action.

Being part of your local TidyTowns group is a great way to get involved in community life. What makes SuperValu TidyTowns special is that it truly shows the power of community and how collective small actions can make a difference toward helping our communities improve local biodiversity, reduce litter and support greener public spaces.

Being a volunteer with TidyTowns allows individuals to practice their passion for the good of their community, whether that passion concerns the built environment, landscaping, sustainable living, or local wildlife.

TOP TIPS

Pick up 3 pieces of litter on your walk.

Stop or reduce your use of Pesticides.

Plant Native Wildflowers or Pollinator Friendly flowers and seeds.

Don't mow in May to help Ireland's bees.

HERE’S THE REAL ACTION WE’RE TAKING

SuperValu is working with TidyTowns to help diverse, local communities come together, to take real local action on biodiversity. 
SuperValu TidyTowns is one of Ireland’s longest-running community initiatives focused on local environmental improvement.

Take local action.

SuperValu is helping local GAA communities, across Ireland, to take real local action on inclusivity. 

Take local action.