SuperValu Autism Friendly

At SuperValu our ambition is to build more inclusive communities across Ireland. Our work with AsIAm and Middletown Centre for Autism has opened our eyes to what we can do to ensure we use our unique position in the heart of Irish towns to make positive changes across the entire community. SuperValu is committed to raising understanding and awareness of autism among its customers and staff. With over 50,000 families in Ireland living with autism, those affected face barriers to inclusion because of the attitudes of people who may not have first-hand experience of autism.

This year we will focus on the following areas
•Autism Friendly Shopping
•Autism Friendly Roadshows
•Autism Friendly Communities



Autism Friendly Shopping Evenings

Click HERE to see what stores run autism friendly evenings.


Sensory Store Map

  • Smell

  • Touch

  • Cold

  • Loud

  • Light

  • Footprint Aids

Sensory Store Map

Check to see if your store has a sensory map HERE


Store Sounds

  • Store Entrance

  • Packaging

  • Tannoy

  • Bakery

  • Butcher

  • Fridge Noises

  • Wine Section

  • Shop Floor

  • Till Chatter

Other elements include:

  • Autism Friendly shopping times - Quieter, low lights, fast track till.
  • Staff Awareness - Our staff are on an autism aware journey, we are here to help.
  • Beeps on our tills - Reduced and standardised in stores nationwide.
  • Autism Friendly Trolleys - Use of the ALF (Autism Lifeskill Friend) trolley.

Nicola Duggan is a parent of a child on the autism spectrum. She has been blogging about her’s and her son Riley’s experiences together for the last year. 

Check out this video where Nicole talks about Riley’s journey through Ryan’s SuperValu Glanmire and how they help them both in every way they can by using clear language, being patient and being accepting.

Come on the journey to make the SuperValu shopping experience a more autism friendly one.


Middletown Centre for Autism