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SuperValu is delighted to welcome the Origin Green ‘Power Beneath Our Feet’ civic awareness campaign, which is designed to promote Ireland’s unique food heritage. Origin Green, a Bord Bia initiative, is the only sustainability programme in the world that operates on a national scale, uniting government, the private sector and food producers. The programme enables Ireland’s food industry to set and achieve measurable sustainability targets, establishing a baseline for continuous improvement.
We were the first food retail business in Ireland to be Origin Green-verified last year. Food provenance goes to the core of our business, and is what differentiates Musgrave as we support over 1800 suppliers in Ireland. We are proud of the role we have played, and continue to play, in the growth of Ireland’s food industry through the decades.