SuperValu’s support of Autism Community goes from strength to strength with renewed commitment
Monday 30th April 2018: Today marks the end of Autism Awareness Month but not the end of SuperValu’s commitment to supporting the Autism Community. SuperValu is today delighted to announce their title sponsorship of the AsIAm Conference on October 20th in The Grand Hotel, Malahide.
Since SuperValu’s journey began, over 2,500 Autism Friendly Shopping evenings have taken place around the country and a total of 80 stores around the country are now taking part on a weekly basis.
Over 50,000 families in Ireland live with autism and to understand how SuperValu was making a difference, they spoke to some of their customers a month on from the launch of their campaign encouraging staff and customers to USE PLAIN LANGUAGE, BE PATIENT and BE ACCEPTING. The results demonstrated the scale of the impact on their day-to-day lives and their in-store experience. https://youtu.be/7JexlM9R704
Speaking about the sponsorship, Adam Harris, Founder of AsIAm said, ‘We are delighted to have SuperValu on-board as title sponsor for this year’s AsIAm conference. We have been working with SuperValu as a partner for six months now and their values on creating inclusive communities are completely aligned with those of AsIAm, making them the perfect partner for our annual conference. SuperValu has taken the time to work with us to understand how they can build awareness campaigns that can have real impact and we look forward to continuing the journey with them.’
SuperValu Marketing Director, Des O’Mahony said, “At SuperValu our ambition is to align ourselves with organisations that support us in our efforts to build more inclusive communities across Ireland. As Ireland’s first Autism Friendly retailer, we began this journey back in 2016 with Scally’s SuperValu in Clonakilty and we are on track with our roadmap to make y equip and train our store network to fully cater for the needs of the Autism community by the end of 2018. The sponsorship of the AsIAm conference is a significant step on this journey and an affirmation of SuperValu’s promise to maintain this momentum as it continues to roll out the campaign promoting inclusivity across its network of stores.”
Tickets for the conference will be available to buy from Monday 7th May from www.AsIAm.ie
To find out more about the Autism friendly initiatives in your SuperValu and to download the SuperValu autism friendly shopping tools, visit www.supervalu.ie/autismfriendly