People want to make a change, but don't know where to start.
Climate change and its impact on the environment and how individuals can make positive changes remains important for Irish consumers. According to research carried out by Amarach for SuperValu, 80% of people in Ireland would like to reduce their food waste. SuperValu’s research also shows that when people are unsure of how to recycle an item 74% dispose of it in the residual waste disposal bin (i.e. black bin) and only one in five people read the recycling labels on the packaging before binning their rubbish.
SuperValu have worked with Irish sustainability consultancy, Sustineo to calculate the estimated emissions impacts for some local actions. We have provided calculations for individual greenhouse gas emissions savings versus what might be achieved with collective action by SuperValu customers.