The SuperValu and EIR Real Rewards programme is coming to an end on 21st August 2020. From 6th July 2020, you will no longer be able to sign up to the EIR / Real Rewards programme and from 20th July 2020, you will no longer be able to covert Real Rewards points to EIR discount. You will still be able to collect Real Rewards points as usual when you shop in SuperValu, or through existing Real Rewards partners – Electric Ireland, Visa, eShops, SuperValu Getaway Breaks and SuperValu Insurance. If you want to convert Real Rewards to other discounts like AVIOS, Electric Ireland then start over from the home page.

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