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At SuperValu we believe in local, and that’s why we are the biggest supporter of local producers in Ireland.
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In 1952 Tom O’ Sullivan and this family started a much loved tradition, creating fresh bread and barm bracks for the local area. Passed down through generations of O’ Sullivan bakers, our love for bread and bracks has continued through to today. O’Sullivans bread packed in the red wrapper and the Kerry brack are synonymous within Killorglin and indeed Kerry.
The bakery has evolved over the years, in 2004 when a family member became intolerant to wheat the bakery looked for alternative grains. Spelt flour intrigued them and this is how the spelt range began, most recently the Spelt health fruit and seed soda bread. Since 2009 the bakery has rebranded, won awards for their Kerry brack range, entered new markets and developed new products.
SuperValu group and shops throughout Kerry are some of our biggest customers. They are keen and always interested in supporting local businesses and with great communication with management staff and ourselves they have helped us grow our bakery and develop our range, through stocking new products, tasting and various events held in stores where we participate.
The bread industry has seen huge change– diet, health, functional foods, and convenience are huge factors that are impacting on the industry and Helen herself has been currently working on some Uni-slim Free to choose breads which she hopes will help secure the bakery’s future. We are a great community bakery and support many local fundraisers, events, sports teams and charities throughout Kerry like the Ring of Kerry cycle, where our barm bracks are at each station throughout the cycle.