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Food Academy
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Noble
Alexander is the founder of NOBLE, a family-run business dedicated to crafting premium, all-natural ice cream. Passionate about sweets from an early age, he envisioned creating indulgent, high-quality ice cream free from artificial additives, allowing the true flavours of real ingredients to shine. This vision became even more meaningful with the birth of his three daughters. Determined to provide them with wholesome treats made without synthetic additives, artificial flavours, or colourings, what started as a personal passion soon evolved into a family venture.
In 2019, Alexander and his family embarked on this journey in the seaside city of Odesa, Ukraine. They began by experimenting with recipes in their home kitchen, exploring traditional ice cream-making techniques, and learning from experts in the craft. Through dedication and refinement, they developed their signature artisan ice cream—crafted in small batches using only the finest organic ingredients. Today, the business remains committed to using 100% organic milk, cream, real vanilla, and chocolate, supporting sustainable farming practices that protect the environment. Their vanilla, for instance, is sourced from certified organic farms that prioritize ethical production and ecosystem preservation.
Sustainability is at the heart of their business. They use eco-friendly packaging to reduce waste and collaborate with local suppliers to minimize their carbon footprint. Their philosophy is simple: creating delicious ice cream should go hand in hand with protecting the planet and ensuring a healthier future for generations to come.
The SuperValu Food Academy program has been a pivotal milestone in their journey. The programme has provided valuable insights into how an Irish supermarket support local producers, helping them refine their branding, expand their reach, and connect with a wider audience. Inspired by this experience, they are excited to share their ice cream with families across Ireland, continuing their mission of crafting treats that are as pure as they are delicious.
