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Naturally Cordial was created in 2013 when I decided to turn a hobby into a career. My son’s desire (aged seven) to have a lemonade stall outside the house was the original reason for my search for a recipe to make cordial and then I just continued making and adapting it until we had the recipe we have today (including a drop of over 50% in the amount of sugar used from the original recipe).
The business has grown and in 2022, we were able to move to a new purpose-built kitchen (but still at home) and employ extra people. Whilst, we now have some machinery to help with stirring, sieving and bottling, all the preparation such as zesting and juicing is done by hand and we still only use four ingredients: water (from our well), sugar, fruit and citric acid. I believe that using sugar is a better option than using an artificial sweetener and it is amazing how many people now buy our cordial specifically because we choose to do this.
As we are based in sunny Co. Wexford where so much fabulous soft fruit is grown, we use Irish soft fruit from friends and neighbours, combined with organic citrus fruit, to create our award-winning cordials. Our business fits well into the soft fruit industry as we are able to take all the delicious but odd-shaped fruit not suitable for supermarkets. As we use the zest of citrus fruits, it is important to us that the citrus fruits are organic and therefore have less pesticides and preservatives on them that might find their way into our cordials. It is also a way for us to support farmers in other countries who are trying to protect their environments. We have always sought to make the business as sustainable as possible and being Members of Origin Green helps us to review our goals each year.
I joined Food Academy Start in 2014 and found it enormously helpful with understanding how to calculate margins and allow for future growth. We also changed our labels following feedback. It is a programme I still recommend to people to do even if they have been in business for a few years.