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At SuperValu we believe in local, and that’s why we are the biggest supporter of local producers in Ireland.
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My Apricot Kitchen started in 2015 with lunch markets in George’s Quay, Dublin have moved to food production in 2017. We started our production from a shared kitchen in Ballitore, Meath and subsequently move to a facility in Base Enterprise Centre, Mulhuddart, Dublin.
We grew up on the natural freshness and taste of the wholesome comfort food of ma and grandma. On looking back realise how thoughtful, loving and innovative they were. Growing up we pursued other careers, graduated as a fashion designer, after juggling with two kids and roaming with my techie husband across the world ended up being a cake designer which gave me few accolades. Being passionate foodies we discovered the richness of diverse cuisine of each place, thoroughly enjoyed them and started recreating them in our kitchen. The overwhelming appreciation of our dishes in social events and parties highlighted our potential and motivated us to cater to a bigger audience and on the advice of friends decided to try lunch markets where we catered to a diverse group. The lunch markets turned out to be a great success and we were happy to see the satisfied faces of our customers many of whom also expressed interest in take home food like sauces and pastes. We then started creating our own products and subsequently shortlisted a set of sauces where the original flavours are maintained while adapting them to the Irish palette as some of them could be very strong. To make the products enjoyable to everyone we have used the freshest locally sourced ingredients and all our spices are hand ground. As we have it every day our products do not contain any preservatives or artificial colours or flavours and are 100% vegan and vegetarian. We take immense pride in our quality and are committed to maintain it. We are creating the flavours of the world your way, hope you continue to enjoy it.
We initially got the reference of the Food Academy Program from a friend and applied. Looking back it seems like the best decision as we received enormous guidance on the different facets of starting up a new business and also have been receiving valuable tips on branding, financing, best practices and nuances of the regulatory and compliance requirements.
We started with a range of ambient sauces (Red Harissa Paste, Szechuan Sauce & Green Harissa Paste) but always wanted to develop chilled and frozen ready to eat food. Our Indian chilled range of ready to eat food has been launched in mid 2021 with three products (Vegetable Korma, Lentil Kofta Tikka Masala & Soya Free Tofu Saag) and more are on the way.
This opportunity from SuperValu is a tremendous boost for us in starting up and getting a platform to market our products and handholding us through every step of our journey. They have also shared their experience of the retail industry, guided us in competitively positioning our products and also provided valuable tips for branding. Starting from featuring us in their weekly flyers they have been very supportive in advertising our products on social media. Further providing us a consistent presence on the retail shelves have helped in allowing us to focus on our manufacturing and developing new products. It was a great help when they listed our chilled range in multiple stores. The support team has been exceptionally helpful and extremely approachable and responsive.