Food Academy

Mor Taste

Mór Taste was founded to transform the jam and spread market by delivering richer, fruitier flavours with significantly reduced sugar content. Unlike traditional jams that rely heavily on sugar, Mór Taste prioritizes the natural sweetness and full-bodied taste of the fruit itself. 

What makes Mór Taste stand out is its unique approach to crafting jams and spreads. By reducing sugar, we allow the vibrant, authentic flavours of the fruit to shine through, offering a more intense and satisfying taste experience. Each jar is packed with more fruit, ensuring every bite is bursting with natural goodness. 

Designed for those who crave genuine fruit flavour without the excessive sweetness, Mór Taste’s range of jams and spreads caters to both classic tastes and adventurous palates. Enjoy the superior, fruitier taste of Mór Taste – a healthier, more delicious way to enjoy your favourite spreads. 

The journey started when my doctor told me to reduce my sugar consumption. As no jams were available with a reduced sugar content and without artificial sweeteners, I started making them myself. With the invaluable support of SuperValu’s Food Academy, Mór Taste has been able to bring these exceptional products to a wider audience. The way into retail through the local SuperValu stores has been instrumental in our growth, helping us reach more consumers who appreciate the superior, fruitier taste of Mór Taste. 

What's different at Mór Taste? 

• We reduce the sugar to the lowest level possible while products still taste great. 

• We don't substitute sugar with any other form of sugar such as concentrated fruit juice or artificial sweeteners - we just use more fruit. A lot of fruit. 

• We only use natural ingredients: Fruit, Sugar, Pectin. 

• We have probably the highest fruit content of jam in Europe, making our jams very fruity but less sweet. (Fruit content of fruit claimed in the name such as strawberries in a strawberry jam).