McNiffe’s Bakery was established in the 1980s by Husband and Wife Team, Micheal & Detta McNiffe, in beautiful Co. Leitrim. The couple identified a gap in the market for delicious home-made boxty (a regional speciality dish native to Co. Leitrim and the surrounding areas) and started selling to local shops. The demand has since taken off for their best-selling boxty and it is now stocked in many counties all over Ireland. McNiffe’s Boxty is made using a family recipe that is over 100 years old, providing customers the unique opportunity to experience Boxty exactly as it should be.
The Food Academy has been instrumental to the success of the business. Having a listing with Supervalu has helped McNiffe’s get their Boxty products to customers who want it all over Ireland.
McNiffe’s employ 10 staff full time in their company and have 7 individual agents who distribute their products to stores in many parts of Ireland.