Food Academy

Humbl

My name is Georgina and I’m the founder of humbl., a simple, honest food brand created in Ireland. I’ve been working on humbl. and developing these products for over three years, driven by a genuine love for food and a deep interest in how it makes us feel. I’ve always been fascinated by the connection between what we eat and how we show up in our daily lives.  

As a mum of two, I understand firsthand how challenging it can be to prepare healthy food in advance or have the time to make everything from scratch. humbl. was born from that reality, wanting to give people an easier option that still feels nourishing and made with care. My goal was to create something simple, versatile, and genuinely good for you, without overcomplicating anything. Food doesn’t need to be fancy to support your wellbeing. Sometimes the most powerful thing is bringing it back to basics with real, whole ingredients.  

All humbl. products are made in Ireland, using carefully selected natural ingredients. Our dry mixes are designed to create simple, delicious energy balls - just add water, mix, and roll. Because they are dry mixes, they significantly reduce food waste and packaging waste. With humbl., everything you need is in one pouch, no extra plastic, no leftovers, no waste. Just a simple mix that you can make your own. 

Beyond the product itself, I want humbl. to help people feel supported, grounded, and part of a community. Food can be empowering when it’s not overwhelming, and my mission is to help people understand how eating well can make them feel their best in a way that’s approachable and realistic.  

The SuperValu Food Academy has been an incredible support throughout this journey. It gave me the structure, information, and confidence I needed to take humbl. from an idea to a real product on its way to the shelves. I’m so grateful to be part of the programme and excited for what’s ahead.  

humbl. is simple food made with intention and I’m incredibly proud to share it.