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At SuperValu we believe in local, and that’s why we are the biggest supporter of local producers in Ireland.
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We originally set up a brewing company in 2006 on the back of many years’ experience of the brewing and drinks industry in Ireland and New York. We had no brewery of our own, but having work in microbreweries around New York, New Jersey and Philadelphia and having studied brewing tech at the Siebel Institute of Technology in Chicago, we had the skills and qualifications to run one.
We began producing beer at other breweries; eventually ending up as in-house brewers at Messrs Maguire on Burgh Quay (later known as JW Sweetman) at O’Connell Bridge, Dublin City.
We brewed all in-house beers and used the plant to produce our own “Barrelhead’ ales and lagers too.
Eventually we hoped to build our own brewery at the site we held on Bow St. in Smithfield.
In 2013 we were voted “Best New Brewer in the World’ on Ratebeer.com.
During Covid we had time to change our business, re-strategize, work on our business plan and seek funding to build our own brewery and in March 2022 began brewing at our modern, energy efficient brewery on Bow St.
During the pub closures of 2020 and 2021, we brewed and bottled (for the first time) a first-class Munich style lager; Hopburgh Helles. A bottled range of beers has now emerged which has opened up a whole new avenue to us. In the Summer of 2022 we were selected to be part of the ‘Food Academy Programme’, a programme of focussed learning and guidance for new food businesses supported by the Local Enterprise Office and championed by Supervalu. This has been hugely benefical to us.