I set up my business in late 2010 in my Kitchen. I knew from the outset what I wanted to call it as many years earlier, whilst sitting on the stairs at home putting the finishing touches to my cookery book and listening to my daughter, who was asleep in her cot, I had a thought - if I ever set up a business it would be called the Elizabeth Ann Dessert Collection. As the business grew, I moved to a kitchen in a restaurant. It was very much a learning experience as I ran to keep up with the business. In 2013 I moved to a Unit in Collooney, Co Sligo.
I was, thankfully, taken on the Food Academy programme with SuperValu and this has given me a platform to promote my products to a wider audience. Without their help I would not be out there, showing consumers the quality of my products which shout.. Look at me, I taste and look good!
I enjoy meeting the customers and also the personnel in the stores as they give you feedback on the products and the customers will sometimes chat about their own baking and its enjoyable to chat and listen to them.
The range of products that we currently have in store are; the Pear & Pecan, Berry & Almond, the Mmmm Tart, the Zingy Lemon and at Christmas, the Mince & Almond.
Due to a growth in demand for my products, I now have two part time staff helping me.