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Food Academy
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Elizabeth Ann Dessert Collection
In late 2010, I set up my business The Elizabeth Ann Dessert Collection at home in Sligo. It was a huge learning process as the business grew, finding a new unit to produce in, finding ingredients, Packaging, Deliveries etc. I had a fabulous EHO who was helpful. It is daunting when you start something and as it begins to take legs and to keep up with the demand and its challenges.
The Sligo Leader Partnership was a huge support to me, with Mentors for guidance and advice. I always knew what I would call it. Years before sitting on the stairs putting finishing touches to my cookery book “What's for Dinner” and listening to my daughter Elizabeth sleeping... It just came to me.
As the market demand grew, I moved production to Dublin in 2016 and produce now at Deansgrange Business Park, Blackrock. The Products are all Handmade and use quality ingredients. The range includes the award-winning Pear & Pecan tart, the Berry & Almond tart, the Mmm Tart (Half Apple & Half Berry), the Apple Raspberry Blueberry Tart, the Zesty Lemon tart, the Ohh Chocolate tart, and the Christmas Mince tart.
I have always loved baking and started at 9 years of age, selling coffee cakes in my father’s shop, Many years ago! The Food Academy with Supervalu was a huge boost for me and a great support. It allowed me to get to a wider audience to show my products.
In 2022 Supervalu with Taller Stories production company made a video here at home in Sligo about the Elizabeth Ann Story which was both fun and exhausting. I enjoy interacting with customers and at times we chat about baking, and I love listening to their baking tips. I support my local community in Sligo with fundraising and charities which are close to me.
