Dessert first

DessertFirst was set up in Ferrybank, Waterford by myself, Margaret Fleming, in 2010. I started the business because I saw a gap in the market for high quality, home baked tarts and cakes made using natural ingredients – ‘Just like Granny used to make’. At that time most of the baked goods on offer locally had a very long list of unrecognisable ingredients including additives, preservatives etc. DessertFirst ethos is very simple – we use old fashioned recipes and natural ingredients to create cakes and tarts as you would make them at home without the effort. 

I believe that we all need little treats every now and then so why not make them taste as good as possible. We use only real Irish butter and fresh eggs in all our baking and don’t add anything to our mixes that you would not find in your kitchen cupboard at home. There is a lot of recent research proving that real butter is a much better option than margarine or vegetable oils. For this reason and of course for the fantastic flavour we only ever use butter. We are very please to get feedback from our customers about the high quality of our products ‘The proof of the pudding is in the eating…..’ 

We supply selected SuperValu stores in Waterford, Wexford and Kilkenny and this has been instrumental in helping us to grow our business. Having completed the excellent Food Academy Programme in 2016 we will be aiming to expand into many more SuperValu stores over the next 12-18 months. We recently moved premises to a new unit designed and fitted out especially for DessertFirst. Completing the Food Academy Programme gave me the confidence to take this huge step for the business as I could see the great potential to develop our customer base within the SuperValu Group. 

I started out on my own in 2010, working away in my kitchen supplying a few local shops, doing everything myself. Now in 2016, DessertFirst has created nine full time jobs and supplies our delicious range to shops in Waterford, Wexford and Kilkenny. Moving to our new premises will give us enough space to supply many more SuperValu stores and we hope to create an additional 3-4 jobs over the next 18 months. These are sustainable jobs which contribute directly to the local economy.  This would not have been possible without the great support received from Management and Staff of our SuperValu stores and the excellent Mentoring received on the Food Academy Programme.