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Mark and Helen both have a background in farming. As a child Helen’s Dad farmed and she often helped him with the fun jobs around the yard. Mark is a 4th generation farmer, so you could say it is in his blood! He returned to his agricultural studies in the past decade to re-educate himself on farming practices including a Masters in Organic Farming via the University of Glasgow. His studies have provided a fresh perspective on how to farm better, with the goal of nourishing the soil and protecting the land, whilst harvesting excellent quality produce from it.
In 2019 the couple wanted to change how they farmed, away from traditional cattle production. As a result, they started to grow salad leaves, free from artificial fertilisers and pesticides in a small section of land right by their home.
Produce is harvested and delivered to the supermarket shelf within 24 hours, to ensure that their customers can enjoy some of the freshest leaves in Leinster! Their produce is chemical free food, and focus on contributing to the circular economy by purchasing everything they can for the business, from other local producers. Their land is also managed very carefully, taking care to ensure it is nourished well. The treatment of soil and approach to farming contributes very positively to the quality of land, the local biodiversity, and the quality of produce.
The SuperValu Food Academy programme has provided Mark and Helen with great insight into what is required to be an excellent food producer. They have gained a greater understanding of the world of retail and know what it will take to succeed. The programme provides a wealth of expertise and training from food safety, financial planning, and marketing to name but a few of the topics covered. The experience has already been invaluable, and Coole Farm are excited to only be at the beginning of their journey with SuperValu.