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At SuperValu we believe in local, and that’s why we are the biggest supporter of local producers in Ireland.
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In 2017 we said enough with the artificial protein bars. We started making natural protein bars under our brand, Origin. We made them in our kitchens and sold them in farmers markets until we moved into our factory in Kerry and grew our sales.
We knew we were onto something, but we realised we could do more than just having a better bar, we decided to create a brand that could make a
All we could see was artificial protein bars, made with plastic packaging and using fitness models for marketing. Fakery was everywhere; in our shops & all over social media.
We decided to put an end to it, and create a brand with sustainability and realness at its core. That’s when All Real was born.
Our protein bars are exactly the same but now wrapped in a new home compostable wrapper. We are focused on sustainability by using zero plastic in our packaging and our sustainable factory is certified by Bord Bia’s Origin Green programme.
All Real is about - Real Food; Real People; Real Impact.