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All Real
In 2017 we said enough with the artificial protein bars. We started making natural protein bars under our brand, Origin. We made them in our kitchens and sold them in farmers markets until we moved into our factory in Kerry and grew our sales.
We knew we were onto something, but we realised we could do more than just having a better bar, we decided to create a brand that could make a
real difference.
All we could see was artificial protein bars, made with plastic packaging and using fitness models for marketing. Fakery was everywhere; in our shops & all over social media.
We decided to put an end to it, and create a brand with sustainability and realness at its core. That’s when All Real was born.
Our protein bars are exactly the same but now wrapped in a new home compostable wrapper. We are focused on sustainability by using zero plastic in our packaging and our sustainable factory is certified by Bord Bia’s Origin Green programme.
All Real is about - Real Food; Real People; Real Impact.
OUR VALUES
The founding principles that define us as a brand and everything we do.
Real Food:
Made in a kitchen, not in a lab. We design and make our products in our protein kitchen in Co. Kerry. We use only a short list of real food ingredients you can pronounce and all our products contain amazing nutrition and taste great.
Real People:
No Models. Not now, not ever. We only use real people in our marketing like our athletes and members of the All Real Community.
Real Impact:
We only use plastic-free and compostable materials in our products. Our factory is Origin Green certified and our production staff are paid the living wage, at minimum.
Niall & Ross
