GDPR – Our Commitment to You

Your privacy is really important to us and we take the protection of your data very seriously. 
You may have heard recently that the Data Protection laws are changing from 25th May 2018 with the introduction of GDPR (General Data Protection Regulation). 

What does this mean for you?

The aim of GDPR is to improve your privacy and give you greater control over your personal information and how it is used. Our commitment is that we will only ever send you communications that you have chosen to receive and we will only hold on to data so that you can continue to enjoy the benefits of the SuperValu brand. We have changed our terms and conditions to reflect this approach. These terms include our privacy policy and important information about how we deal with your data and they can be viewed here

What next?

We will continue to communicate offers to you as we have done before unless you request us not to.  To change your communication preferences or to unsubscribe from any or all communications, you can do so in the 'My account' section of our website at or you can call our helpdesk on 0818 220088.

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