Our Approach

Our success over the years can be attributed to our innovative approach to our customers changing lifestyles and demands.

SuperValu’s success over the years can be attributed to our innovative approach in all areas of the business to reflect the changing lifestyles and demands of our customers.

We are constantly reviewing our product range, putting new product ranges from Irish producers on our shelves and developing our stores to ensure our customers can expect the ‘WOW’ factor at all times.

Indeed our knowledge and the closeness of our retail partners to their consumers and communities has fuelled many new initiatives including the development and expansion of our own brand product range that has become increasingly popular with consumers. We are continuing to build this range whilst maintaining our partnership with local suppliers, value for money and the quality standards our customers expect from our brand.

 "SuperValu’s commitment to supporting Irish food producers is truly admirable."

Recent SuperValu awards bear testament to our success in the market and the recognition within the industry of our innovative approach, exceptional operating and quality standards and above all our value for money and fresh food leadership.

This year alone, our retailers collected 189 Excellence Ireland Hygiene & Food Safety Certificates, Ryan’s SuperValu, Killmallock won the National Sapphire Hygiene & Food Safety Award in the large retailer category at the Excellence Ireland National Awards, while Hurley’s SuperValu in Midleton, Co. Cork exceeded all expectations by topping a poll of over 2,500 organisations to win the overall National Hygiene & Food Safety Award for the second year in a row.

In addition SuperValu stores picked up six awards at the recent Checkout, Ireland’s leading grocery magazine 'Best in Fresh Awards'.

Checkouts editor praised our support for Irish producers, while also commending our value for money. He went on to say that “In a market where indigenous producers are increasingly challenged by cheaper imports, SuperValu’s commitment to supporting Irish food producers is truly admirable.

It is clear that consumers have a preference for Irish-sourced and Irish produced goods, however, to ensure that Ireland retains a viable and sustainable food industry, this consumer preference needs to be backed up by the retail sector."

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