SuperValu launches competition to win a host of iconic shoes donated by the stars to drive support and awareness of the rainbow laces available in store now nationwide 


27 June 2024: Following the launch of this year’s Wear with Pride campaign earlier this month, a host of well-heeled stars have offered up a special pair of their own shoes, which will be up for grabs throughout June and beyond. This initiative aims to raise awareness of the significance of the rainbow laces, available for purchase now in SuperValu stores nationwide for €2, with proceeds supporting Belong To LGBTQ+ Youth Ireland. 


GAA icons David Clifford, Hannah Looney and Padraig O’Hora as well as actor Sarah Jessica Parker and GAA referee David Gough have all donated a pair of shoes for this very special competition. David Clifford and Hannah Looney both donated boots from their 2023 seasons, which featured in some of the biggest fixtures in the GAA calendar last year. GAA referee David Gough also kindly donated a pair his boots that have also had their fair share of time on some of the most renowned GAA grounds across the country, including the SuperValu Páirc Uí Chaoimh. Sarah Jessica Parker expressed her support for SuperValu’s campaign aimed at raising awareness for LGBTQ+ issues across Ireland by donating a pair of her own ‘Camden’ shoes from her namesake shoe brand, SJP Collection.  


Kerry footballer David Clifford, who has donated a pair of his own boots from , added: “This campaign is so important as it’s clear that there is still a long way to go with showing our support and creating the right environment for acceptance and inclusion in our communities, and in the games we all love. Sport has been incredible for me. I believe we must work together to remove the barriers that may block people from the LGBTQ+ community from enjoying sport and also encourage participation at every level.”  

Belong To, CEO Moninne Griffith (she/her) said:  Pride is about inclusivity, acceptance and community – just like sports. SuperValu’s recent research has shown us that many LGBTQ+ young people can feel excluded from sports and there is still an anxiousness about being part of the team as your true self. We still have a lot of work to do to ensure that sport is inclusive to everyone.  

We are delighted to join Supervalu for ‘Wear with Pride’ and be part of this campaign that hopes help bring visibility and LGBTQ+ inclusion on and off the pitch. By wearing rainbow laces, you can send a strong message to the LGBTQ+ community, saying ‘we support you and you are welcome here!’  


To be in with a chance to win your favourite pair, visit SuperValu’s social channels for more information on ways to win. The winners will be chosen and announced by July 22nd 



For more information on the #CommunityIncludesEveryone campaign, and to keep up to date with the GAA All-Ireland Senior Football Championship, follow SuperValu across Facebook, Instagram, Tik-Tok and Twitter. 

#WearWithPride #ShoeYourSupport #CommunityIncludesEveryone 

SuperValu’s pride laces are Irish-made by Atlantic Weave Limited, a Donegal-based company.