Valentines – Love It or Hate It?

  • SuperValu research shows almost one in three people in Ireland have never received anything for Valentine’s Day  
  • 75% feel men are forgotten about on the annual day of love!
  • The preferred option to mark the occasion for 58% is a romantic night in

Ahead of the most romantic day of the year, SuperValu has released the results of new research about how the Irish nation really feel about Valentine’s Day. Released today, the research has uncovered that almost one in three adults (29%) in Ireland have never received anything for Valentine’s Day while a large percentage, 75%, said that they feel men are forgotten about on the annual day of lov

SuperValu, Ireland’s largest supermarket, wanted to get under the skin of the people of Ireland and turns out, Valentine’s Day, is not all love and roses! Despite us believing that men are forgotten about, nearly a fifth (18%) thought they shouldn’t get anything, not even a card! Thankfully romance is not dead and over half (52%) of those surveyed thought that men also deserve a little something.

Valentine’s Day isn’t for everyone with 9% of people saying that the day makes them feel lonely as they don’t have a partner to celebrate the day with. However, love is still in the air with over half of the respondents (51%), planning to celebrate Valentine’s Day, with 30% stating they think it’s a lovely occasion to celebrate the partner in their life.

Staying in is the new going out it seems as 58% of respondents said they’d like to stay in, to either cook a meal with their partner (31%) or enjoy a takeaway (27%). Only 30% of the population plan to go out for dinner to celebrate.

Commenting on the research, SuperValu Marketing Manager, Shane Lynch said “Valentines is a big occasion on SuperValu’s calendar as we see the trend shifting towards staying at home, picking up a prepared meal and a quality wine to celebrate the occasion. Budgets are tight for many people post- Christmas but they still want to mark the occasion, so we have a great range of Valentine meal offers and wines to ensure they can still celebrate in style.

For all those looking to stay in, SuperValu is taking the hassle out of the evening with its SuperValu’s Signature Tastes Dine-In Deal for only €12. The offer includes one meal, two sides and one dessert and is available from SuperValu stores nationwide as well as online from 8 - 14 February. 

With half of those surveyed saying they’d like their partner to arrange a romantic night at home, the SuperValu Signature Tastes Dine-In Deal is the perfect solution.

When it comes to what people spend on Valentine’s Day, the average spend is €47.70, with top gifts received being a card (31%), flowers (29%) and chocolates (27%).

SuperValu also has amazing value on Specially Selected wines with great offers on champagne including Champagne Pierre Darcys Brut 75cl, €20, Screaming Devil Sparkling Brut, €15, and Screaming Devil Côtes De Provence 75cl, €12, meaning customers will come well under the average spend for a perfect night in.