Community Includes Everyone Launch 2023


Gaelic Games role models from across the country rallied under the banner of diversity and inclusion in Croke Park today, as SuperValu launched their sponsorship of this year’s GAA All-Ireland Senior Football Championship and the third year of their #CommunityIncludesEveryone campaign. Proud supporters of the GAA All-Ireland Senior Football Championship for a fourteenth consecutive year, SuperValu is thrilled to hero once more the powers of the GAA and its stars in driving diversity and inclusion in Ireland.


Joining SuperValu at Croke Park today to call on GAA Clubs and Counties around Ireland to do what they can to make their communities more diverse and inclusive were four-time All-Star and All-Ireland winning Kerry footballer David Clifford, leading GAA referees Maggie Farrelly and David Gough, Mayo Footballer Padraig O’Hora, Clare footballer Ikem Ugwueru, and Hannah Looney and Erika O’Shea of the Cork Ladies Footballers.


Ahead of the launch of #CommunityIncludesEveryone in Croke Park today, SuperValu commissioned research to assess the progress of and attitudes towards diversity and inclusion in Gaelic Games communities. Almost two thirds of people (63%) believe that if the local GAA club is more diverse and inclusive, it will also improve diversity and inclusivity within communities. The role GAA clubs play in building diverse communities is clear, with 74% of people in Ireland stating that they can bring their whole self to their club regardless of background, while 71% agree that their club welcomes players from diverse communities.


The survey also indicates that the diversity of Ireland continues to grow, with 26% of the population sample from diverse backgrounds, up 4% from 2021. It also suggests that the number of people from diverse communities within the GAA is growing; 15% of those who stem from a diverse ethnicity, sexuality or ability are members of GAA clubs; up from 12% in 2021.  


However, the research, suggests that there is still always more work to do to ensure that everyone feels that there is place for them within Gaelic Games. Almost two-fifths (37%) of the research panel feel that the GAA is ‘behind’ Irish society when it comes to diversity and inclusion. Awareness and education are the key stumbling blocks outlined in the research, with a significant 28% of people unsure as to what actions communities can do to support the GAA in being more inclusive. The profiling of diverse role models is a key action here, with 76% agreeing that is important that those of a diverse ethnicity, sexuality or ability see themselves represented within the GAA.


The role of allies and advocates, such as David Clifford, Padraig O’Hora and Erika O’Shea in driving diversity and inclusion within Gaelic Games is also made clear within the study, which was carried out by Amárach Research last month. Over three in four people in Ireland agree that it is important that those from diverse backgrounds are supported by allies and advocates within GAA communities.


Earlier this month, Mayo footballer and SuperValu diversity and inclusion champion Pádraig O’Hora hosted a #CommunityIncludesEveryone day at his club Ballina Stephenites. A fun-filled inclusive day for those aged 12 – 18, the event aimed to promote sport and physical activity for all children within the community, regardless of ability, ethnicity, nationality or fitness level. SuperValu is now inviting all clubs across Ireland to enter a competition to win €5,000 to host a #CommunityIncludesEveryone day of their own, and to fund initiatives to improve diversity and inclusion within their own club.


The competition is open for entries from the 25th of April and to find out more about the competition and how to enter clubs can visit


This summer will also see SuperValu build on their previous work with leading GAA Referee and LGBTI+ advocate David Gough. Gough participated in last year’s #CommunityIncludesEverything launch alongside Clifford, O’Hora and Farrelly, and other diversity and inclusion champions. This year, Gough will lead a suite of activity for SuperValu during Pride month in June.


Speaking at the launch, SuperValu Marketing Director, Ray Kelly, said: “In our fourteenth season as sponsors of the GAA All-Ireland Senior Football Championship, SuperValu is proud once more to be using this platform help make Irish communities more diverse and more inclusive. At SuperValu communities are at the heart of everything that we do, much like our partners in the GAA. Ahead of what promises to be a fascinating summer of football, it is important that those of diverse ethnicities, genders and sexualities know that in Ireland #CommunityIncludesEveryone and there is a place for everyone in the GAA.  – a message our panel of role models and diversity champions here in Croke Park today are proud to support and share.”



For more information on the #CommunityIncludesEveryone campaign and club competition, and to keep up to date with the GAA All-Ireland Senior Football Championship, follow SuperValu across Facebook, Instagram, Tik-Tok and Twitter.