SuperValu Retains its Position as Ireland's Most Successful SuperValu at the Great Taste Awards for the Second Year in a Row

SuperValu Retains its Position as Ireland’s Most Successful Supermarket at the Great Taste Awards for the Second Year in a Row

SuperValu celebrates with 100 accolades at the 2021 Great Taste Awards


Wednesday 22nd September 2021:  The winners at the prestigious 2021 Great Taste awards were announced yesterday and SuperValu took home a massive 100 award wins making them, once again, the top performing Irish supermarket at the world’s largest and most trusted food and drink awards. SuperValu’s wins include 49 products from the Signature Tastes Range solidifying its position as the No. 1 Premium Range for taste and quality in an Irish Supermarket. SuperValu took home three 3 star awards this year and an additional 26 awards on their 2020 wins, making them Ireland’s most successful supermarket at the awards once again. 

This year the always popular, SuperValu’s Signature Tastes Irish Hill Lamb Rump Roast was awarded three stars, making it one of the highest ranked products from an Irish retailer. The Signature Tastes Irish Hill Lamb Rump Roast is a naturally leaner, sweeter and more succulent lamb, lightly dusted with a sea salt, black pepper & herb rub. The free roaming mountain lambs graze naturally on a diet of wild herbs, grasses and heathers, including garlic, bilberry, samphire and rosemary. It's this that gives the deep pink and juicy meat of the Atlantic Hill lamb its uniquely sweet & delicate flavour.

Other three-star winners include the Signature Tastes Riojan Chorizo Cular and the Signature Tastes Irish Hampshire Easy Carve Ham Fillet.

The Signature Tastes cheeses all performed well at the blind taste testing with the Signature Tastes Gubeen Cheese, Signatures Tastes Italian Parmigiano Reggiano, Signature Tastes French Brie de Meaux, Signature Tastes Cashel Blue Cheese, Signature Tastes Gortnamona, Signature Tastes Greek Feta and Goats Cheese French Brie de Meaux all taking home awards. 

The already award-winning Signature Tastes Raspberry Conserve won a one-star award thanks to its lovely aroma and pleasing flavour of fresh raspberry. It is the perfect addition to any breakfast table and is supplied by Irish preserve makers Folláin who have been working with SuperValu for over twenty years.

Other winners at the event include the Signature Tastes Kevin Dundon Christmas Pudding, Signature Tastes Sicilian Lemon Yogurt, SuperValu Lamb Rack, SuperValu Sour Cream, The Happy Pear Lovely Basil Pesto and the Signature Tastes Freshly Squeezed OJ.

Ian Allen, Managing Director, SuperValu said, “We are delighted to see SuperValu come out as the best performing Irish supermarket at the Great Taste Awards for a second year in a row with a remarkable 100 awards. SuperValu works with over 1,800 Irish suppliers and we are proud that so many of our products and local producers have received the recognition they deserve at these prestigious awards which are the world’s largest blind-tasted food awards. These 100 award wins are a real endorsement of the quality and value of our range as the Great Taste Awards are the globally approved benchmark for fine food and drink.’’


For more information of SuperValu’s accolades at the 2021 Great Taste Awards visit


For further press information, please contact:

Caoimhe Butler, FleishmanHillard: / 085 111 3766