Celebrate All Things Plant-Based this Sunday for World Vegan Day

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SuperValu now stocking over 400 plant-based products

Celebrate World Vegan Day this Sunday, November 1st, with SuperValu’s new own brand plant-based range, The Veg Kitchen. To meet growing demand from customers for increased vegan options SuperValu have developed a new frozen range consisting of nine new products including burgers, pizzas and a selection of ready to eat meals. So whether you’re looking to add more plant-based foods to your diet or you follow a strict plant-based diet, eating vegan has never been easier or better value with prices ranging from €1.79 to €2.99.

In addition to SuperValu’s own The Veg Kitchen, SuperValu also stock over 400 plant-based products across the store and in their health aisle from grains and sauces to an extensive frozen selection. World Vegan Day is an excellent opportunity to try something new, and with the help of SuperValu, eating plant-based doesn’t have to be all about just finding a meat alternative, but a chance to try new dishes and recipes full of nutrition and flavour.

Some of SuperValu’s newly stocked, plant-based brands include Artisan Grains (delicious Nut Roasts especially high in fibre and protein, Troo (gut healthy breakfast cereals and syrups all contain at least 8g of fibre per serving, 25% of your daily requirement), Pimp My Salad (vegan-friendly salad toppings rich in antioxidants made with ingredients sourced from sustainable partnerships) and Loma Linda (a seafood alternative that’s an excellent source of calcium and omega-3s). These, along with hundreds of others, can be found in the health and wellness aisles at your local SuperValu store.

Fast becoming staples in baskets and trollies are some favourite vegan options from over 80 products in frozen foods section including; Strong Roots, Amy’s Kitchen and ROAR a plant based ice-cream which is exclusively available in SuperValu. Households of every diet, vegan, veggie or flexitarian can find something to suit their taste in SuperValu.