SuperValu Launches New Reusable Fruit, Veg & Bakery Bags

SuperValu helps shoppers shop more sustainably with new reusable bags available in over 200 stores

SuperValu has launched a new, more sustainable option for bagging loose produce. The new bags are washable and certified food safe. This reusable option will keep food fresher for longer, as the breathable material doesn’t sweat in the fridge. Customers can now purchase the new Fruit, Veg & Bakery bags at 2 for €1 at designated points in most stores nationwide.

SuperValu are on a mission to make packaging as sustainable as possible as part of their commitment to making 100 per cent of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025. The new Fruit, Veg & Bakery bags are an excellent sustainable alternative for customers who can use and reuse for any loose produce or bakery items, then take home and pop them back into their reusable shopping bags for the next visit to their local SuperValu. This is another of the many sustainable options now available in stores nationwide.

Ray Kelly, Interim Managing Director, SuperValu said; “We are thrilled to roll out yet another sustainable initiative in stores around the country. SuperValu is working hard to offer our customers sustainable choices with continuous measures being introduced to meet this.”

SuperValu is committed to reducing its carbon footprint in Ireland and aims to be carbon neutral by 2050. In addition to moving to sustainable packaging SuperValu is committed to operating all facilities with 100 percent green electricity and to sending no recoverable waste to landfill.