SuperValu launches new Recyclable Packaging on the much loved SuperQuinn sausages, just in time for breakfast this Christmas
4 Million SuperQuinn sausages will be sold in SuperValu stores across Ireland this Christmas
SuperValu has announced that the Christmas breakfast staple, SuperQuinn sausages will now be sold in recyclable packaging. The introduction of this new packaging on the award winning SuperQuinn sausages will result in a massive 35 tonnes of black plastic being removed from circulation each year. SuperValu ready meals will also benefit from new recyclable packaging this month as black plastic is replaced with recyclable green trays, removing 16 tonnes of black plastic trays from circulation this year.
This announcement follows the introduction of Irelands first 100% compostable shopping bag earlier this year which will result in 2.5 million plastic bags being removed from circulation over the course of a year. Already an enormous 84 tonnes of black unrecyclable plastic have been removed from produce packaging by moving to loose produce, cardboard or recyclable plastic as part of SuperValu’s sustainable packaging strategy to make 100% of its Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025.
SuperValu is committed to reducing its carbon footprint in Ireland by 70 per cent by 2025. In addition to making 100 per cent of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025 SuperValu is committed to operating all facilities with 100 percent green electricity and sending no recoverable waste to landfill. Any food surplus in stores is sent to re-distribution charities so food waste is minimised as well as helping to alleviate food poverty.
Martin Kelleher, Managing Director of SuperValu, said of the launch, “At SuperValu we are committed to helping our customers make more sustainable choices. Reducing our environmental impact on the planet is a key focus for SuperValu and we have already made significant steps towards our 2025 goals. SuperQuinn sausages are a Christmas breakfast staple for many homes around Ireland and we’re delighted to launch recyclable packaging on SuperQuinn sausages and SuperValu ready meals just in time for Christmas.”