SuperValu The Happy Pear Compostable Packaging

The Happy Pear launches Ireland’s first home compostable tray for Meals and Burgers

Leading the way for sustainable food packaging, The Happy Pear launches Ireland’s first home compostable tray for its healthy Meal and new wholefood Burger ranges.


Following over 12 months of discussions, testing and trialling, the Happy Pear has finally cracked how to produce its healthy meals and new wholefood burgers range using a fully home compostable tray. These new trays are made from sustainably sourced virgin paper pulp board and lined with a unique biofilm which ensures no permeability and enables top sealing.


Being certified home compostable, these new trays after you’ve finished using them, can accompany your food waste and be put directly in your garden compost heap or be put in your brown bin. What’s more the trays are now being made on the Island of Ireland, greatly reducing their carbon footprint. This leads the way for a whole new wave of more sustainable packaging.


Eating more fruit and vegetables is one of the kindest things we can do for our planet and at The Happy Pear, we want to create a healthier and happier world. That’s why we make delicious and healthy plant-based food and we’re doing our best to put it in more sustainable and environmentally friendly packaging such as our healthy meals and new wholefood burgers,” said Stephen Flynn.

The compostable trays are not the only sustainable packaging that The Happy Pear has introduced. In October 2018, they introduced their healthier Bites range in industrially compostable packaging, followed by the relaunch of their range of granola, including the popular Cool Jim’s Granola, as well as relaunching their living sprouts range in fully compostable packaging earlier this year. With the addition of the new meal and burger trays, 55% of the total number of The Happy Pear products have compostable packaging (8 home compostable and 10 industrially compostable). This cutting-edge progress is leading the way for the wider industry to follow.


From the beginning, sustainability has been at the core of The Happy Pear. We are taking massive steps and making big improvements on the sustainability of our packaging. We are far from perfect, but we are making strong progress. Work is underway to bring innovative sustainable solutions for some of our other products,” said David Flynn.


The Happy Pear’s new fully home compostable meal and burger trays are available nationwide in SuperValu and Centra stores and other leading food stores.


At the start of September, The Happy Pear opened the first plant based all-day full-service grab and go food outlet in Dublin Airport which is serving its food using fully compostable packaging.


In July 2018, the Happy Pear became one of the first businesses to use Ireland’s only completely paper-free compostable cup. The ‘Treefree Cups’ contain absolutely no paper product. They start out as waste material from sugar-cane, making them the most sustainable single-use cup available in the Irish market.
The Happy Pear vans run on compressed natural gas, helping to reduce vehicle CO² emissions by over 20% and they have also installed LED light fittings across production facilities and head office, Pearville, helping to reduce greenhouse gas emissions.

More about The Happy Pear:
Identical twins, David and Stephen Flynn, started The Happy Pear in Greystones, Co. Wicklow, in 2004 to create a happier, healthier world and build community, and to make healthy food and living accessible to everybody. Today they are renowned wholefood and plant-based chefs, award-winning and international bestselling authors, YouTube stars, and regular international inspirational speakers and media contributors.


The Happy Pear business now employs around 120 people and it has grown into one of the most vibrant and renowned businesses on the Irish food scene, with several award-winning products available through SuperValu and other leading food stores. The food phenomenon and Irish business success story now comprises: three wholefood cafés/food stores; a sprout farm producing wheatgrass and healthy living organic sprouts and microgreens; a Happy Pear branded food manufacturing and distribution business producing award-winning products; a coffee roastery producing hand roasted Happy Pear coffee, using the best specialty coffee available; and a fermentation kitchen producing a variety of delicious fermented foods.

 

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