November 2nd, 2018 – SuperValu and Centra, Ireland’s leading retailers, have today announced that they expect to sell over 120,000 poinsettias this festive season.
The iconic plants will be available in all SuperValu and Centra stores across the country in a number of formats, from the best-selling €3 variant right up to those retailing for €13.
This season also sees SuperValu and Centra provide even greater customer choice and add some extra festive sparkle, with the introduction of the new ‘glitter poinsettia’, retailing for €5. All poinsettias sold by SuperValu and Centra are Bord Bia-approved and carry the Bord Bia Quality Mark.
North Dublin-based grower Uniplumo grows and supplies poinsettias to order for SuperValu and Centra. This is the 22nd year that Uniplumo has worked with SuperValu and Centra and will employ over 60 staff over the busy Christmas period to supply over 120,000 poinsettias for the Christmas season.
Grower Sean Grimes, Uniplumo’s Production Manager explains, “Poinsettias require special care and attention during their growing cycle at our nursery. For five months, our team work tirelessly to cater for their every need, but it means that the very best Bord Bia Quality Assured Irish Poinsettias are available to SuperValu and Centra on time for their busy Christmas season.”
Eamon Howell, Trading Director, SuperValu and Centra said, “Poinsettias are extremely popular at this time of year and we’ve extended our range with the new ‘glitter’ poinsettias available in all stores. We are proud to source all of our poinsettias locally from Uniplumo; their passion and expertise for growing, together with their extensive plant knowledge, means that SuperValu and Centra customers have the highest quality, locally sourced poinsettias this festive season.”
SuperValu serves over 2.6 million customers every week and has 219 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. 75% of everything on SuperValu’s shelves is sourced in Ireland. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.