Supervalu Partnership with Win|Win to Deliver €10 Million Revenue Boost to Irish Hotels in 2017

SuperValu Partnership with WIN|WIN

100 new hotels to be added to SuperValu Getaway Breaks programme

Ireland’s leading grocery retailer SuperValu has partnered with WIN|WIN, the Irish rewards and loyalty programme provider, which will deliver €10 million in direct revenue to Irish hotels in 2017 through SuperValu’s Getaway Breaks.

As part of the newly revamped Real Rewards programme, SuperValu’s Getaway Breaks offers customers an average of 30% savings on hotel and holiday home breaks at Ireland’s leading destinations. Through the new and improved Getaway Breaks, SuperValu is adding an additional 100 hotels to the programme, over 25 of which will be added to the Inspired collection - an exclusive selection of Ireland’s finest premium four and five star hotels.

Commenting on the announcement, SuperValu Managing Director Martin Kelleher said, “At SuperValu we are committed to innovation and supporting the Irish economy. As our Real Rewards programme continues to grow in popularity, we are pleased to be partnering with another Irish company, WIN|WIN, to deliver a €10 million revenue boost to Irish hotels this year. The expanded Getaway Breaks programme is another demonstration of SuperValu’s efforts to thank our customers by offering them an even bigger selection of great value breaks at quality holiday destinations across Ireland.”

James Lenehan, CEO of WIN|WIN added, “We are excited to be working with SuperValu to grow the popular Getaway Breaks programme and to be creating jobs in the process. In addition to providing SuperValu shoppers with more getaway break options than ever before, we have invested heavily in our booking technology to speed up the booking process and provide a best in class mobile experience.”

“Through the new and improved Getaway Breaks, SuperValu customers will have access to great value deals on over 1 million hotel rooms this year including 5* destinations such as Lyrath Estate Kilkenny, The G Hotel Galway and 4* destinations such as Maryborough House Hotel in Cork and Knockranny House Hotel, Westport. New website functionality means that customers can find the break they are looking for even more easily with a broad range of search filters and a simple to use calendar function showing availability,” explains Evelyn Moynihan, Head of Loyalty, SuperValu.

The Getaway Breaks programme is part of the recently relaunched SuperValu Real Rewards scheme which rewards customers for their loyalty. Real Rewards has about 1 million customers who can earn points by shopping in SuperValu, and who are benefiting from a growing list of exciting partners, where they can collect and use points on a wide variety of goods and services.

To check out the new Getaway Breaks programme, visit

To check out the Real Rewards Programme and/or download the App, visit