Good Food Karma

Share a Little Good Food Karma with family and friends

SuperValu Launches a New Campaign to Inspire the Nation 


Thursday 16th April 2015: Good food makes great things happen andSuperValu, Ireland’s leading grocery retailer knows all about good quality food and the value of bringing people together around it.  This week they have launched the Good Food Karma campaign which aims to inspire the nation to share good food ideas and to create great memorable meal time foodie moments with family and friends.  

Great things happen when food and people come together, whether it’s a family brunch or a Sunday lunch with friends, those moments spent over great tasting meals is what lifts our spirits, makes a happier nation and brings people closer together. SuperValu’s Good Food Karma campaign is about encouraging people to create and share their own Good Food Karma moments while enjoying good wholesome food.  Whether it’s back to basics or creating inspirational recipes, the time spent sitting around the table chatting and laughing with friends and family is precious.      

To get the nation behind the Good Food Karma campaign, SuperValu are encouraging the people of Ireland to create their own Good Food Karma Circle.   Share your mealtimes, recipes with loved ones and pay it forward.  How?  Identify four family members or friends over a four week period, start with you cooking for them and then they cook for you and so on. While you are having fun, share your experiences, your hints, tips and recipes using #goodfoodkarma @supervaluirl to be in with the chance to win SuperValu shopping vouchers.

Inspirational recipes, meal time tips and ideas from the SuperValu experts and from real people and for more on SuperValu’s Good Food Karma visit or find SuperValu Ireland on Facebook or follow @supervaluirl