Most Reputable Irish Brand

SuperValu, the leading Irish grocery retailer, has been named as the most reputable Irish brand, according to the results of the annual Ireland RepTrak 2014 study, announced by The Reputations Agency today. This is the fifth year of this comprehensive study, carried out by The Reputations Agency and their global partners, the Reputation Institute. SuperValu scored higher than any other Irish firm in the research, coming second to global car giant Volkswagen in the overall results.

The independent study measured the reputations of 100 organisations in Ireland between January and February 2014, based on more than 4,000 consumer ratings from members of the general public, and ranked how highly organisations are held in esteem, how much they are admired and trusted, and how good the general public feels about them. It also studied how an organisation was rated across the key dimensions of reputation, which are leadership, innovation, governance, corporate citizenship and being ethical and transparent in the way it does business.

Commenting on the award Ray Kelly, SuperValu Marketing Director said “We are delighted to be recognised as the grocery retailer with the best reputation in the market. This research reflects our position as the leading Irish retailer that is renowned for its support of the Irish food industry, local producers and strong community values. At SuperValu we source from Irish suppliers wherever possible, giving shoppers food of the highest quality at great value prices.”

“Our stores are independently owned and contribute substantially to their community through providing local jobs, sourcing from local producers and supporting local area initiatives. Our customers know that by shopping with us, it benefits their local community and a circle of trust has been formed as a result. That’s why SuperValu has gone from strength to strength as a brand, growing by 30% over the past ten years.” 

Niamh Boyle, Managing Director, The Reputations Agency, said, “We are living and working in a reputation economy where reputation is the new currency. Businesses are recognising this and so do the general public, who are more attuned to the reputation of an organisation than ever before. For the public, actions speak louder than words and an organisation needs to ensure stakeholders understand that the company is addressing issues that are pertinent to them as customers, be it good corporate citizenship or being ethical and transparent in the way it does business. The credibility and reliability that follows creates economic value.”