Combining SuperValu and Superquinn will create an unrivalled Irish national retail brand enabling more shoppers to access SuperValu's offer. Over the past ten years we have grown by 30% and our retail sales are now over €2 billion.
In the coming months we will introduce the award winning SuperValu Own Brand range into the 24 Superquinn stores. This consists of over 2,000 products priced at up to 33 per cent less than comparable brands.
This decision does not impact any of the 2,500 colleagues working in the Superquinn store network. As part of the name change, however, a number of functions in Superquinn will be integrated with SuperValu. Regretfully this will impact 102 colleagues at Superquinn's support office in Lucan, who will leave the business over the next 18 months. We will do all we can to help them find positions across our business, as well as providing outplacement support to assist them in finding alternative employment.
SuperValu is recognised as Ireland’s most successful independent supermarket network employing in excess of 12,000 people. We are also the number one supporter of the Irish food industry, purchasing €1.6 billion worth of goods produced or sourced in Ireland last year, sustaining 30,000 jobs in the food, farm and retail sectors.
The addition of Superquinn will increase our number of stores to 222 nationwide and one in four consumers will now shop with us.