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Get your Fresh Irish Turkey HALF PRICE this Christmas with Real Rewards. 

We are delighted to offer our Real Rewards members the exclusive opportunity to collect Tokens in store and online for a Half Price SuperValu Fresh 100% Irish Turkey this Christmas.

Shop, Scan, Collect - it's that easy. 

How it works:

  1. Collect 1 Turkey Token for €1 spend in store or online, when you scan your Real Rewards card*.
  2. You can collect Turkey Tokens from Thursday 4th November - Monday 20th December 2021.
  3. Collect 500 Turkey Tokens to get your Half Price SuperValu Fresh Irish Turkey.
  4. You can then order your Turkey instore by December 8th 2021 to avoid disappointment. Orders placed after this date cannot be guaranteed & not all sizes may be available. You can collect Turkey Tokens until the 20th December 2021.
  5. Your Half Price Turkey must be collected between Tuesday 21st December - Friday 24th December 2021.
  6. You can check how many Turkey Tokens you have collected on your receipt, by logging into your Real Rewards account online or on the home screen of your Real Rewards app.
  7. Once you have collected 500 Turkey Tokens, your Half Price Turkey voucher will print at the till during your next transaction at SuperValu. Your voucher code will also automatically save to the vouchers section of your Real Rewards app.
  8. This o­ffer applies to SuperValu Fresh Irish Whole Turkeys only, excluding all other brands and types like free range, organic, boned and rolled turkey.

Are you an online shopper?

Online customers can earn Turkey Tokens on their online shop, however this offer is only available in-store. We won’t have fresh turkeys online but there are some alternative turkey options available here. Otherwise, We would ask you to please visit your local store to order a fresh half price turkey before the 8th of December that will meet your individual needs.

*Subject to terms & conditions below. See in participating stores for full details.


Terms & conditions

  • The Half Price Turkey ”promotion” is operated by participating SuperValu stores with the assistance of Musgrave Retail Partners Ireland. 
  • Customers earn 1 Turkey Token for €1 spent in-store when they scan your Real Rewards card or app.
  • Shoppers can collect Turkey Tokens from Thursday 4th November - Monday 20th December 2021.
  • You must collect 500 Turkey Tokens to avail of this offer. When you collect 500 Turkey Tokens you are automatically entitled to receive a Half Price Turkey voucher. You must request this and present this voucher to redeem your Half Price SuperValu Fresh Irish Turkey.
  • This offer applies to SuperValu Fresh Irish Whole Turkeys only, excluding all other brands and types like free range, organic, boned and rolled turkey.
  • During 'Double' promotional period from 15th until 21st November 2021 and 6th until 12th December 2021, for €1 spend you will receive 2 Turkey Tokens when you scan your Real Rewards card or app.
  • To ensure availability of the Turkey size that you require we recommend that you place your Turkey order in the store you are collecting Tokens in before 8th December 2021. Customers who have not placed an order by this date, cannot be guaranteed the turkey size they require.
  • Your Half Price Turkey must be collected between Tuesday 21st December - Friday 24th December 2021.
  • Turkey Tokens will not be awarded in respect of the purchase of the following goods: Lotto and lottery tickets, phone top-up vouchers, call cards, gift vouchers, postage stamps, savings stamps, fuel, tobacco products, medicines, infant formula products and alcohol products. Other products and ranges may be excluded at any time and without prior notice and such changes will be at the discretion of participating SuperValu stores or Musgrave or as directed by law.
  • The Promotion is for consumer participation only.
  • Both Musgrave and participating SuperValu stores reserve the right to decline issue or withdraw Turkey Tokens balances at any time, or to alter, amend or terminate the Promotion at any time without prior notice and participants in the Promotion may be removed from the Promotion at any time at the discretion of Musgrave and/or your local SuperValu.
  • This promotion is exclusive to participating SuperValu stores. Musgrave and participating SuperValu stores reserve the right to amend or withdraw this offer at any time during the promotional period. Any changes will be communicated in store.
  • All Turkey Tokens awarded under the Promotion must be redeemed on or before the 24th December 2021. Customers can redeem their Half Price Turkey Tuesday 21st December – 24th December 2021. only. All Turkey Tokens not redeemed before this date will be deemed out of date.
  • Customers cannot be given cash in respect of any Turkey Tokens balance on their Real Rewards card.
  • If a customer is short a number of Tokens, and have collected less than 500 Turkey Tokens, they cannot part pay with cash to redeem this offer.
  • This Half Price Turkey voucher cannot be used in conjunction with any other discount vouchers.
  • Note to online shoppers: this offer is not available online, only applies in-store but Turkey alternatives are available online.
  • Customers can ask the customer service desk in store or call the helpdesk on 0818 22 00 88 with any further queries.

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