Love Meat? It's got to be SuperValu! Discover Monaghan's expert butchers.
25th June 2019: As the weather gets warmer 58% of people in Monaghan are getting ready to fire up their BBQ this summer. Research, conducted by SuperValu, has dived into the BBQ habits of the Monaghan public and reveals some interesting food findings. According to research people of Monaghan are creatures of habit, with 48% stating they grill the same meat every time they BBQ, with burgers (92%), sausages (84%) and chicken (64%), the first meats they throw on the barbie. Surprisingly only 20% of Monaghan natives plan on cooking one of the most delicious cuts of meat, a steak, on the BBQ this summer.
Nationally, those aged between 45 and 54 years are the most adventurous grill masters, disagreeing that they always grill the same foods when they BBQ. Over the coming months SuperValu is encouraging Monaghan to #LoveMeat and think outside the box not only for BBQs but for all their summer meals.
Irish meat, and in particular Irish beef, is recognised for its quality across the globe and SuperValu’s survey results determined quality of the meat as the most important consideration (61%) for Monaghan consumers deciding on what meat to purchase, followed by value (20%) and range of meat available (15%). Irish Beef is one of the most popular choices of meat and SuperValu’s beef is sourced from over 16,500 farms across Ireland.
With quality at the core of everything SuperValu do it’s no surprise SuperValu meat is the most awarded in Ireland. All SuperValu’s own brand meat is sourced in Ireland, Bord Bia certified and quality assured. Speaking in relation to Irish meat, well-known Chef Kevin Dundon, SuperValu Ambassador commented, “As a chef, I am very particular about the quality of the meat I use in any dish. For me quality is of the upmost importance not only for taste but also to get the best for your diet. As people are reducing the amount of meat they eat it is even more important to ensure that what you purchase is top quality Irish meat, sustainably farmed and sold through robust food safety systems. Meat is versatile, particularly when barbequing and with the right recipes and guidance from your local SuperValu butcher it’s easy to prepare a great meal for any occasion.”
Survey results also highlighted that getting the best and freshest meat (77%) is why Monaghan people chose to buy meat from the butcher counter in a supermarket. SuperValu stores in Monaghan have 7 butchers working across 4 stores with over 170 years of combined experience so shoppers are guaranteed the best advice at the counter. When visiting their local SuperValu butcher, the people of Monaghan continue to opt for Striploin Steak as beef their cut of choice; Striploin Steak continues to prove the most popular cut followed closely behind by Mince.
Monaghan Locals Top Five Beef Cuts:
Commenting on the benefits of Irish quality meat in the diet Dietician, Aveen Bannon stated, “Meat, and in particular Beef, is not only a good source of protein but an important source of nutrients. Beef is rich in Iron and Vitamin B12 and can be part of a healthy balanced diet. However, quality is crucial when buying beef so ensuring you buy the best possible beef from a butcher you trust such as your local SuperValu Butcher is important.”
SuperValu serves over 2.6 million customers every week and has 220 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.
For your next BBQ get adventurous with your meat feast and visit your local Monaghan SuperValu butcher for advice in:
O'Gorman’s SuperValu, Carrickmacross
McMahon’s SuperValu, Castleblayney
Evans/McNally’s SuperValu, Clones
Fleming’s SuperValu, Monaghan
For further inspiration check out the SuperValu #LoveMeat hub for a host of delicious and healthy recipes to spice up your summer meals from BBQ Beef Brisket to Beef Tagine with Cous Cous.