Love Meat? It's got to be SuperValu! Discover Cork's expert butchers.
As 54% of people in Cork get ready to fire up the BBQ this summer SuperValu have revealed that the people of Cork are boring BBQers. Corkonians keep returning to sausages, chicken and burgers as their meat of choice during BBQ season while surprisingly less than ten percent are planning on cooking one of the most delicious cuts of meat, a steak, on the BBQ this summer. Over the coming months SuperValu is encouraging people in Cork to #LoveMeat and think outside the box for not only their BBQs but all their summer meals.
Irish meat, and in particular Irish beef, is recognised for its quality across the globe and SuperValu’s survey results reveal quality is the most important consideration for people when buying meat followed closely by taste, range and value which means SuperValu meat is the perfect choice for any occasion this summer. Irish Beef is one of the most popular choices of meat and SuperValu’s beef is sourced from over 16,500 farms across Ireland.
With quality at the core of everything SuperValu do it’s no surprise SuperValu meat is the most awarded in Ireland, all SuperValu’s own brand meat is sourced in Ireland, Bord Bia certified and quality assured.
Chef Kevin Dundon said “As a chef, I am very particular about the quality of the meat I use in any dish. For me quality is of the upmost importance not only for taste but also to get the best for your diet. As people are reducing the amount of meat they eat therefore it is even more important to ensure that what you purchase is top quality Irish meat, sustainably farmed and sold through robust food safety systems. Meat is versatile, particularly when barbequing and with the right recipes and guidance from your local SuperValu butcher it’s easy to prepare a great meal for any occasion.”
Survey results also highlighted getting the freshest and best meat is why people chose to buy meat from the butcher counter. SuperValu stores in Cork have 56 butchers working across 30 stores with over 1,200 years of combined experience so shoppers are guaranteed the best advice at the counter. When visiting their local SuperValu butcher, the people of Cork continue to opt for Steak as their cut of choice; Striploin Steak continues to prove the most popular cut followed closely behind by Sirloin Steak.
Dietician Aveen Bannon said “Meat, and in particular Beef, is not only a good source of protein but an important source of nutrients. Beef is rich in Iron and Vitamin B12 and can be part of a healthy balanced diet. However, quality is crucial when buying beef so ensuring you buy the best possible beef from a butcher you trust such as your local SuperValu Butcher is important.”
Butcher Tadgh from SuperValu Glanmire says “ We serve over 850 shoppers at our counter every week sharing our knowledge and giving advice on the best cuts and meat on offer. You don’t always need to go for expensive cuts to make a tasty dish. We have great offers each week and we advise our shoppers to shop smart, buy the offers and we help with the inspiration to add that magic sprinkle to the dish.”
For further inspiration check out the SuperValu #LoveMeat hub for a host of delicious and healthy recipes to spice up your summer meals from BBQ Beef Brisket to Beef Tagine with Cous Cous.