SuperValu Regains Top Slot In Irish Grocery Market

May 8^th, 2018 – SuperValu, Ireland’s leading grocery retailer, has regained leadership of the Irish grocery market according to the latest data published today by Kantar Wordpanel Ireland. SuperValu has thanked its customers for their ongoing loyalty and attributed its performance to offering the best combination of value, customer service and quality fresh food in the market.

The food retailer has invested substantially in value, investing €15 million in money-off vouchers for its Real Rewards loyalty programme members from January to Easter, along with an upweighted promotional schedule with a new SuperValu Seven Fruit & Veg offer giving big savings on seven types of fruit and vegetables, along with promotions on healthy ranges, meat and fish and ambient product every week.

SuperValu has also committed to investing €40 million in opening three new stores, carrying out revamps and expanding the availability of its online shopping service in 2018.

SuperValu attributes its ongoing success to the loyalty of its customer base who recognise the contribution that stores make to their local community between sourcing from local suppliers, supporting local initiatives such as sponsorship of TidyTowns, developing tailored services for customers such as becoming the first retailer in Ireland to roll out autism-friendly stores, and taking leadership positions in terms of its environmental impact through initiatives like becoming the first retailer to introduce fully compostable produce bags that consumers can use in-store.

Commenting on its performance, SuperValu Managing Director Martin Kelleher said: “The latest market share data highlights the highly competitive nature of the Irish grocery market, underlining the fact that shoppers know who offers the best value and quality and are voting with their feet by coming to SuperValu. We would like to thank our customers for their ongoing loyalty and reiterate our commitment to delivering them low prices, the best of Irish food and making the changes that customers are asking for in terms of sustainability.

“I’m proud to highlight that we source from over 1,800 Irish suppliers, more than any international chain, and contribute more to causes across the country. When people shop with SuperValu, they know that their money is going back into the local economy between the staff employed in-store, donations and sponsorship of community initiatives, as well as the support we give to thousands of other family businesses between the food producers who we source from and the service providers who help to make what we do possible.”

SuperValu serves over 2.7 million customers every week and has 217 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. 75% of everything on SuperValu’s shelves is sourced in Ireland. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.