Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Visit Apple to discover the latest products and Only at Apple accessories with fast, free delivery and effortless returns.

There are a number of great reasons to buy direct from Apple:

  • Trade in your eligible device for credit towards your next purchase, or get an Apple Store Gift Card you can use anytime. If your device isn’t worth credit, we’ll recycle it responsibly for free.
  • Get Apple TV+ for a year when you purchase a new iPhone, iPad, iPod touch, Mac or Apple TV from November 1st.
  • Buy online and pick up in an Apple store near you - usually within an hour.
  • Delivery that’s fast and free. Apple offers next-day delivery on any in-stock items over €40.
  • Effortless returns. If you need to return something, send it back for free, or drop it off at any Apple Store or Pickup Point. For eligible products, you have up to 14 calendar days from the time you receive your order to initiate a return.
  • Education pricing is available for students and teachers at Apple online or in store.
  • You can personalise your new iPad and AirPods with free engraving at the Apple Online Store.
  • Choose from a wide range of made for Apple accessories.
Online Purchase


As Real Rewards Points

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Terms & Conditions And Other Useful Information

What will stop me getting Real Rewards points?

  • Using a promotional/voucher code
  • The following are not eligible for Real Rewards points: new products when launched (including the new AirPods Max, HomePod mini, 8th generation iPad, Mac Pro and Apple Pro Display XDR), Apple Developer Programs, reserve and collect purchases or pre-orders, One-to-one membership, Shipping and VAT charges, Bose products, iTunes gift cards, Apple gift card purchases and gift wrap.
  • Gift card purchases may be excluded from being awarded Real Rewards Points.
  • Real Rewards Points are only be available for up to two (2) iPhones and five (5) of all other products per order within a thirty-day (30-day) period.

Good to know

  • Please be aware that this program is for Apple Store products, iTunes purchases must go through the iTunes program.
  • The Real Rewards points displayed are subject to change both up and down at any time.
  • Apple Real Rewards points can be earned simply by clicking through to the merchant and shopping as normal.
  • Unless otherwise stated expect Real Rewards points for this retailer to appear within 24 hours. Transactions are usually confirmed approximately 35 days after the event date, with the exception of a travel site where points will be confirmed approximately 45 - 60 days after your completed stay.
  • Apple Points are available through eShops on genuine, tracked transactions completed immediately and wholly online.
  • Recurrences on the amount of purchases that can be made while earning Real Rewards points may be limited.
  • Apple sells and ships products to end user customers only; you may not purchase for resale.
  • Purchases must be made in the same session as the click through and within 24 hours of click through
  • All purchasers must be over 18.

What to do when

  • The vast majority of transactions from brands track successfully, however occasionally a transaction may not get reported. If you believe this to be the case, please submit a "Points Query" within 100 days of the transaction via the Contact eShops page, we will be unable to chase up anything older than this.

  • Some merchants may not be forthcoming with untracked points queries. We endeavour to chase untracked points queries but reserve the right to halt enquiries at any time. Please do not make purchase decisions based upon expected Real Rewards points as it is not guaranteed.