How To Sign Up To SuperValu eShops

If you're a Real Rewards member and love a spot of online shopping, getting set up with a SuperValu eShops account is a no-brainer. It's the fastest way to grow your points with all your favourite fashion labels. By shopping with over 150 top online brands via the portal, you'll pick up Real Rewards points for every single euro you spend.

Those Real Rewards points will then be converted into Money Back vouchers three times a year, allowing you to save on your grocery shop at SuperValu or on your utility bills with Real Rewards partners such as Electric Ireland and eir. So, what are you waiting for?

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Follow these 3 simple steps to get started and set up your SuperValu eShops account:


You must be a SuperValu Real Rewards member to enjoy the benefits of SuperValu eShops. If you are not yet signed up to SuperValu's Loyalty Programme, you can pick up a registration form and a Real Rewards card at your local store.

If you're already a SuperValu Real Rewards member, then you're good to go! To begin, simply visit and hit the register button. After filling in some very straightforward information, you'll be set up with your eShops account and almost ready to reap the rewards.

Add your Real Rewards card number

If you've already collected a Real Rewards card at your local SuperValu, simply jot in your card number.

Sounds easy? That's because it is.

Shop and collect

This is the fun part. Once you've registered and added your card number, all that's left to do is access your favourite brands through SuperValu eShops and start collecting points.

Choose from categories like fashion and travel, or click 'View All Brands' to access the online store where you want to buy your goodies. And don't forget: before you browse, be sure to log in via the SuperValu eShops portal, or you'll miss out on those coveted points!

Once you have made your purchase, you will receive a confirmation email to say your points have been tracked successfully and they will show as 'pending' within seven working days. Typically within 35 days, your purchase will be validated and your Real Rewards points will be updated as 'confirmed' in your account.

It's as simple as that!

Yep. Really.

With SuperValu eShops, you can collect Real Rewards points with all the brands that you're already shopping with –eBay, ASOS, River Island, Apple, Debenhams, Nike, adidas, Ted Baker – they're all there. Through SuperValu eShops, you can even book your next holiday with Expedia,, plus many more - and make even more savings by boosting your points in the process.

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It really is a no-brainer. Click here to get yourself going and start reaping Real Rewards.

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