SuperValu Food Academy The Meat Crafter

The Meat Crafter is based in Cashel, Co. Tipperary and was set up by Mcalvin Makalichi with aim to produce a ready to eat handcrafted healthy dried beef snacks made from 100% Irish Beef that come in three different flavours: Original, Sweet Chilli and BBQ which can be enjoyed anywhere and anytime.

He moved to Ireland in 2008, and attained an honours degree in business management in Institute of Technology Tallaght. During his transition year in secondary school, he participated in long distance running and seeking a healthy lifestyle, he conducted some research on products which he could consume that were high in protein. He found out biltong was healthy and a high in protein snack, unfortunately there was none on the market at that time. Being a meat lover and remembering how his grandma used to make biltong back home. He invested in a small dehydrator machine and started making small batches from his mother’s kitchen using his grandma’s southern African traditional recipe.

After dropping samples of his homemade biltong to FX Buckley butcher based in Rathcoole and getting positive feedback from well known meat specialists truly drove him to go commercial with financial help from his mother, twin sister and his part-time work salary. Getting consumer feedback from events such as Bia Lover and Clonmel Agri. Show as helped him to perfect his premium biltong products made from combination of 100% Irish beef, natural ingredients and traditional south African recipe with a modern twist for the Irish consumers.

We would like to thank our local enterprise office for their help and selecting us to take part in Food Academy. I have received tremendous help from Supervalu Food Academy to launch The Meat Crafter biltong products in local regional stores and achieving my entrepreneurial dream of being listed in big store like Supervalu. With the Food Academy program you will receive invaluable guidance and insights from outstanding mentors and trainers which can really help improve your brand to achieve success. I have gained knowledge and skills that will benefit me throughout my future career journey which I plan to share with others.

With help of SuperValu, Meat crafter hopes to expand into more national stores and create employment by recruiting 2-3 people in order to meet supply chain.

Follow The Meat Crafter on Facebook & Instagram.