PowCow is a high protein, fat free, frozen yogurt - the first product of its kind on the market in Europe.

PowCow was created by Niall Moloney, a qualified dietitian and an expert in sports and exercise nutrition. Niall has worked with clients from all walks of life including professional athletes at the 2012 London Olympic Games, Connacht Rugby Academy and Westmeath Intercounty GAA. Through his experiences working with those who were looking for a healthier lifestyle, he often came across the barrier of not being able to source healthy snacks or treats that tasted nice.

In 2015, Niall began developing recipes that tasted great, while still being a high quality source of protein and low in calories and fat. Everybody loved Niall’s high protein frozen yogurt and so PowCow was born!  After selling out at farmers markets Niall joined the Food Academy with Supervalu in October 2015. The programme has been immensely important to the development of the business, equipping Niall and the team with the essential skills and knowledge to help grow the business sustainably. Niall says, “what we have learnt over the past 6 months has made such a difference to the business. It has taken us from being a small stall at farmers markets to a company that has real potential to grow and expand.

We thank Supervalu for all their help, feedback and support and can’t wait to continue working with them going forward”. PowCow has recently been given listings in 24 Supervalu stores in the Dublin region. As a result, PowCow is looking to employ an additional employee to cope with the extra demand. PowCow hits SuperValu shelves from May 16th and the company envisage having a workforce of 3 by the end of the year as the demand for this great tasting, healthy frozen yogurt grows. PowCow is available in 3 delicious flavours including Vanilla, Chocolate Orange and Passionfruit & Mango. Each portion contains as little as 150Kcal, 20g Protein and is fat free but most importantly it tastes amazing!