NUE Water was setup in February 2013 in Co. Carlow. I was doing a lot of R&D and met like-minded food lover and producer, Michael O’ Neill.
Prior to meeting Michael, I had already produced a range of zero calorie flavoured waters, but I wanted these drinks to be truly honest, healthy drinks – they had to contain NO Added Sugar, NO Preservatives, be LOW in Calories, as well as having over 6 months shelf life.
Michael liked what I was trying to do and became a shareholder and business partner.
SuperValu have been a huge support to the business. Through the Food Academy programme, we have been exposed to a team of experts and also a target customer base who have helped us hone our product offering.