Just Add

I set up Eggciting Foods Ltd in September 2016. As a passionate foodie, I have always wanted to have my own food business. I recognised a gap in the market to make a product that IS wholesome and nutritious without taking long to prepare. I wanted a new way to eat eggs, that made me fuller for longer.

So I created JUST ADD… a flavoursome mix of sautéed fresh veggies and herbs that when added to eggs “makes a meal of it” in the form of a delicious omelette for breakfast, lunch or dinner. JUST ADD… is a versatile mix that also compliments pasta, meat and grains.  

I started out selling JUST ADD… omelettes in the Marlay Park Market in a pop up stand for 8 weeks. I was really encouraged by this experience, with repeat customers coming back week after week, opting for the healthy omelette over the bacon sandwich!

If you are a healthy person without much time to cook, JUST ADD… is perfect for you – a delicious, nutritious, healthy meal in minutes. 

My Inspiration… I was inspired by my Mum as she is an entrepreneur and worked in a food business. Having her own business when I grew up meant she had the flexibility to juggle her work schedule to be with her kids when needed. I wanted this working flexibility to be with my own 3 kids. I previously worked full time in Britvic Marketing and dunnhumby Ireland where I leveraged my Marketing experience in Insights and brands to help me create the JUST ADD… brand. I grew up on nutritious home cooked food and wanted to provide a hearty food fast for busy people.

I hope you really enjoy JUST ADD… and make it part of your weekly shop!

The SuperValu Food Academy has helped me commercialise JUST ADD… The mentor programme together with my piers on the Food Academy has aided my progress from concept in the Farmers Market to a commercial branded product on shelf. Having the opportunity to sell JUST ADD… in ten SuperValu stores is a fabulous start to my journey as a food entrepreneur.  

I am using a Dublin manufacturer to make JUST ADD… in small batches weekly. I plan to hire two additional people part time to help me with JUST ADD… in 2017. I have created a job for myself and am eager to hire other Mums part time as there are so little part time jobs available in Ireland at present, I know there will be a keen interest for this.