Premium Canine Ltd was set up by Jacqueline Griffin in 2016 in Ballincollig, Cork to manufacture natural Dog treats that have no artificial preservatives or additives. The company was inspired by a Jack Russell/Pug cross dog called Charlie who loved to eat!. Since 2016 the company has been selling through local Farmers Markets, Maxi Zoo and on-line. Premium Canine has now been rebranded as Charlie’s - Premium Canine Treats. To grow the business further a retail presence was identified as a necessary route.
SuperValu have provided vital information and support through their participation in the food academy that has allowed Charlie’s - Premium Canine Treats to develop into a retail ready product. The changes that were required on the product, documentation, packaging and branding would not have been identified were it not for the SuperValu Food Academy.
With the addition of the SuperValu trial it is envisaged that 2 part time employees will be required before the end of 2017. This will be to help in the manufacturing process and farmers markets.