It’s time to try cold water washes!

Not only will you save lots of energy per cycle by choosing a cold wash, but your clothes will be left incredibly clean and fresh, especially when using our new Washing Gel detergents. Check out some of our amazing products below and learn how you can be in with a chance to WIN back your energy bill for whole year!


When you’re in need of an excellent bleach-free clean even in a cold wash, then try the innovative Ariel Washing Gel. Convenient and easy to use, Ariel Washing Gel dissolves at the heart of the wash to deliver a brilliant and high cleaning performance even during cool wash cycles.

Bold 2in1:

With Bold 2in1 Gel, you can look forward to outstanding results with every wash. It’s specially formulated to clean deeply and now comes in a range of irresistible scents, designed by Lenor Perfume Experts. Scents include Lavender & Camomile, taking your senses on a relaxing stroll through fragrant fields of fresh Lavender. This scent is blended with soothing camomile, warm woods and Manuka honey, creating a blissful feeling of serenity and harmony.

Fairy Non-Bio:

Washing delicate fabrics? Worried about those stubborn stains on the sleeve? Then your laundry needs a touch of Fairy magic. Fairy Non Bio Washing Gel tackles dirt and stains effectively, leaving your best loved clothes feeling delightfully soft and gentle next to your body. It’s no surprise Fairy Non Bio has now been voted the No 1 laundry choice for sensitive skin*. The gel leaves clothes so soft and huggable that it’s the perfect choice for babies and little ones.


Save over 50%** energy per cycle when you cold wash with Gel!

On top of the energy you can save by using Washing Gels we are also giving you the chance to “Win Back Your Energy Bill For the Year*** when you purchase any of the Ariel, Fairy Non-Bio or Bold 2in1 24 Wash gels in SuperValu for €5 each.


*voted by an online panel of 3347 females aged 18-70

**Based on the average energy use of cold washes, 30 degree washes and 40 degree washes across a range of different washing machines and cycles. Details of the study as confirmed by Energy Saving Trust can be found on www.ariel.co.uk.

***Buy any Fairy Non Bio 24 Wash Gel/Bold 24 Wash Gel/ Ariel 24 Wash Gel to be in with a chance to win. Purchase is necessary. Terms & conditions apply. See www.Supervalu.ie for full Ts&Cs.

Competition ends 02.05.18. Offers available 12.04.18 - 02.05.18 while stocks last.