Monday 14th November, 2016; SuperValu is celebrating Local & Irish this Christmas, so with the season of giving in full swing, SuperValu has today launched their annual nationwide Christmas Charity Food Appeal. The Charity Food Appeal is held in association with St Vincent De Paul, The Simon Community and The Lions Club. In a true celebration of Local and Irish, this Christmas, SuperValu stores will donate in excess of €300,000 to local causes in their own communities.
Rolling out across the 222 SuperValu stores nationwide from Monday 21st of November, shoppers will be invited to donate any ambient food product from their shop to the appeal, to help with those who are less fortunate. SuperValu is making it easy for shoppers to donate to those deserving families so they don’t face an empty Christmas – just look out for the branded trollies at the entrance to the store until the 23rd of December.
SuperValu, Ireland’s leading grocery retailer, values being at the heart of Irish communities. Commenting today on the launch of Christmas Charity Food Appeal, Martin Kelleher, Managing Director of SuperValu said: “Christmas can be a time that puts a lot of families under pressure. Here at SuperValu, we value the importance of giving something back to our Irish communities and helping out in any way we can. So, we’re asking our shoppers to get on board this Christmas and donate what they can through this worthy appeal we have set up in conjunction with our charity partners – St. Vincent de Paul, the Simon Community and the Lions Club.”