11th July 2019 – SuperValu’s renowned steak range received more global accolades at this year’s World Steak Challenge held for the first time in Ireland, with SuperValu’s Signature Tastes Hereford Fillet Steak and Signature Tastes Hereford Ribeye Steak both scooping gold awards at the international competition. SuperValu’s Signature Tastes Hereford Striploin Steak also received a silver award.
The World Steak Challenge, hosts entries from 25 countries and approximately 31 different breeds all competing strongly for medals and overall winner titles. An international panel of renowned chefs, food writers and experts assessed entries and singled out the SuperValu steaks for their quality, taste and flavour.
SuperValu’s Irish reared Hereford beef is renowned for its natural marbling, which gives it a rich and unique taste, with steaks taken from prime young cattle, aged and matured to make them more tender and full of flavour. The Hereford cattle used for SuperValu’s Signature Tastes range are reared by Irish farmers.
Commenting on the awards, Ray Kelly, Marketing Director, SuperValu, said: “With quality at the core of everything we do, our mission is to give our customers the best in Irish food and these awards reflect the world class produce that we serve up to shoppers everyday. As the number one supporter of the Irish agrifood industry, all of our SuperValu beef is 100% Irish – born, bred and reared in Ireland. As a result, we can guarantee the quality and provenance of our beef and it is a great endorsement to see our commitment and quality of our Irish beef recognised on a global stage.”
SuperValu serves over 2.6 million customers every week and has 220 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy. SuperValu is currently running its #LoveMeat campaign to promote the best in Irish meat including these award winning steaks.